Ningbo'S Foreign Trade Clothing Enterprises Are Facing Great Challenges. Core Competitiveness Is The Key.

If the OEM export was once

The shortcut of rapid development is that the road is not so easy now that the price of raw materials is fluctuating, labor costs are rising, and international competition is fierce.

From "making wedding clothes" to creating brands, relying on exports to expand domestic sales, fierce competition environment has accelerated the pformation of Ningbo garment enterprises.

Influenced by these factors, many of Ningbo's two years have been affected by these factors.

Enterprises are facing great challenges.

But at the same time, some garment enterprises in Ningbo are developing in a difficult situation. They are not more expensive than the central and western regions, nor are they more expensive than Southeast Asian countries such as Vietnam.

They practise "internal strength", fight against quality and fight for services, and do things that can not be done at low labor costs.

Due to the sense of urgency that no brand is competitive,

Six years ago, it began to pform to high-end brand and strive to improve its competitiveness.

"Brand and core values are very important."

Hong Yinyin, deputy general manager of Ningbo fashion clothing brand, said.

In 2006, the FIOCCO women's clothing, which is the brand of the brand, is still very young, but its sales volume has begun to grow rapidly at an annual rate of 50%.

At present, some enterprises in Ningbo are in a state of blind order, ignoring the market demand and market development of buyers.

At the same time, more and more enterprises realize that relying on exports alone can only develop temporarily with the help of the economic prosperity cycle. Once the economy is down or the business environment deteriorates, enterprises will be eliminated by the market.

Therefore, the core competitiveness is the key to the sustainable development of enterprises.

In addition to brand building, enhancing core competitiveness is also reflected in the promotion of innovation ability and brand promotion.

The reporter learned that he was unwilling to dress for others. He insisted on making famous designers both at home and abroad as the production team and actively deployed high-end department stores in the first tier and second tier cities in China in order to improve their brand influence.

In June this year, FIOCCO women's clothing entered Hangzhou Tower and other high-end shopping malls, began to compete with Gucci, Dior and other international front-line women's clothing brands. Next year it plans to open 10 stores in Beijing, Shanghai and other tier cities.

"In the past, when we were negotiating with foreign businessmen, we wanted to raise prices, which is a very difficult matter, and often faced with the difficult position of the right to price talks.

Now, after the pformation, we can weigh more words. "

Hong Yinyin said confidently.

In recent days, Ningbo Ma Wei Garments Co., Ltd., which invested a total of 186 million dollars, settled in Beilun. The company's holder is the Shenzhou Knitting Co., Ltd., a famous OEM garment company with over 5 employees.

This means that the OEM giant in Ningbo has finally taken a crucial step in building its own brand.

A staff member of Jiangdong District's Information Bureau told reporters that taking into account the current situation and prospects of foreign trade clothing enterprises, many enterprises in Jiangdong District have begun to choose to pform to high-end products, strengthen product design and research, production process control, and do professional services.