The Marketing Route Of Brand Men'S Clothing

Recently, the 2012 world old car china open in Shanghai to collect cars, from China, the United Kingdom, France, Germany, Belgium, Italy, Switzerland and other more than 10 countries, 30 surplus of classic old car super luxury convoy completed the competition.

It is reported that this is the second China tour of the event.

It is worth mentioning that, whether for the first time or the second time, China's top men's clothing online customization first brand brand men's wear is the strategic partner and sponsor of the event, and is the advocate of the introduction of high-end car racing in the world.

Although it is a new show of the domestic electricity supplier industry, it has become a model of successful cross boundary pan entertainment marketing in the industry.

In addition to being the strategic partner of the world's old car china open and the only official designated clothing custom brand, it is also the official clothing designated brand of the 2011 and 2012 China Ya'an international panda animal and nature film week and the 2010 and 2011 formula China Grand Prix. It is the sponsor of Raymond Wong's movie "men's clothes" and Liu Jiang's TV series "let's get married".

Brand.

In addition, the brand men's clothing has also been customized for many famous stars, hosts and business people in the past three years, and has been promoting and permeating brands through various channels to expand brand influence.

Micro-blog and other popular social media in recent years are also brand men's clothing.

A very important part of the portfolio.

The appearance of micro-blog complied with the demand of the market and is deeply loved by everyone.

Take Sina micro-blog as an example, at present, its registered users are nearly 400 million, and users have exceeded 100 million volumes per day, and certified business accounts have exceeded 130 thousand. Therefore, micro-blog has become an indispensable and important brand window for enterprises.

The brand men's clothing realized the importance of micro-blog very early, and was the first batch of enterprises in China to do micro-blog marketing.

In addition to releasing products and brand information on micro-blog, the brand men's clothing has focused more on interaction with users, and has launched various micro-blog interactive activities to provide users with all kinds of welfare and love.

At the same time, brand men often invite users to pick and eat together, take part in offline activities and so on. Through close marketing, the distance between consumers and consumers can be narrowed, so that users can get a better understanding of brand men's clothing.

Insiders say that the highest level of marketing is to infect people, impress people and influence people, and close to people marketing is a process of finding, approaching and ultimately moving the target consumer group.

Today, the brand men's clothing has formed a very good reputation among the users. With its strong word of mouth effect, it has quickly become the leader in the industry.

Today is an era of experience economy, and it is also the era of new media and traditional media playing chess.

The essence of e-commerce marketing is consumers' scarce attention resources. How to effectively attract the eyes of Internet consumers has become a profound proposition before many electric providers. It can be said that who can communicate with consumers most effectively, who can firmly grasp the market opportunities.

The brand men's clothing is fully aware of the essence of the brand communication of the e-business, combines online and offline marketing, and makes the entertainment marketing of the major awards and famous events speak for the brand, lets the social network interact for the brand, and enables the e-commerce to serve the brand.

The brand men's clothing obtains the maximum dissemination effect through the conformity marketing, causes each enterprise to spend every cent to have the value.