The Price Of New Autumn Clothes Has Been Reduced By Different Degrees, And The Price Of Winter Clothes May Continue To Decline

Yesterday, I visited Beijing Some international and domestic brand stores in Xidan found that many regular customers said that the price of autumn clothing this year was "really cheaper than in previous years."

"Any one before leather jacket They all cost more than 2000 yuan. Look at this one, it's only 1699 yuan. " In the Zara store in Xidan, Miss Sun held up the jacket she had just tried. The reporter saw on the label that the price of this black sheepskin jacket was 1699 yuan, nearly 20% lower than the price of 2000 yuan in previous years.

Then I visited HM izzue、 Most of the employees of Metersbonway, Sima and other stores said that this year's new products Autumn dress The prices of men's and women's suits, sweaters, outerwear and trousers are all reduced by 100~300 yuan compared with previous years. The price of children's clothing has also been reduced by tens to hundreds of yuan. For example, Zara's jeans for children's clothing fell from 299 yuan to 199 yuan, a drop of 34%.

The clothing price, which increases by 10% every year, has not only increased by the limit, but also decreased this year. In this regard, many dealers and brands said that they were mainly affected by the high inventory pressure.

Mr. Chen, a dealer who has operated as a clothing agent for five years, said that generally speaking, the production sales ratio of clothing is about 60%, and the inventory pressure itself is relatively large. In the past two years, the purchasing power of consumers has not increased significantly, and some enterprises' inventory has even increased by 30%. "The increase of inventory will lead to the problem of capital turnover. In order to stimulate sales, manufacturers should lower prices.".

Another domestic brand agent, Mr. Wu, said that the fall in cotton prices was another reason for the fall. In the previous two years, the price of cotton has risen all the way, reaching 30000 yuan/ton at the highest time. Since the second half of 2011, the price of cotton has gradually dropped to 20000 yuan/ton. In August this year, according to statistics, the domestic cotton inventory reached 5 million tons, and it is expected that 7 million tons of new cotton will be put into storage after it is listed.

In addition, some clothing manufacturers in Guangdong expect that winter clothing prices will continue to decline. Most of the high priced cotton was basically digested during the production of clothing in spring and summer, and the cost of winter clothing decreased by 40%. In addition, the price rise caused the backlog of autumn and winter clothing inventory last year to be digested in this autumn and winter. Therefore, the price of winter clothing will continue to decline this year, with a decrease of more than 10% expected.