Foreign Trade Middle And High-End Shoe Bags To Domestic Sales To Attack The Low-End Market

In Southeast Asia, Guangzhou Olympic king is high-end.

The famous brand of luggage and bag market.

When we opened up the domestic market this year, Austria Wang changed the main attacking low end market.

"The main thing is to quickly improve the popularity in China."

Song Chun hung, vice president of Guangzhou Olympic King suitcase Industry Co., Ltd. seems a bit helpless. The design and product quality of Ao Wang is top-notch, but because of its long-term foreign market only, its popularity in China is relatively low.

This year, the European debt crisis continued to ferment, and external demand declined again. From 1 to August, the company's foreign market sales volume was only 100 million yuan, down nearly 30% from the same period last year.

Enterprises have to turn to the largest number of consumers in the domestic low-end market.

Recently, reporters in Guangdong research found that in the external demand, lack of domestic demand, labor costs rise, as well as the release of pre production capacity and many other factors, many enterprises this year, like Austrian King bags, feel the business difficulties.

Among them, small and medium-sized enterprises, export-oriented enterprises and labor-intensive enterprises bear the brunt.

The overall operation of the industrial economy is stable, and some enterprises are facing difficulties in operation.

According to the statistics of National Bureau of statistics, from 1 to August, the added value of industrial above designated size increased by 10.1% over the same period last year, and the growth rate dropped 4.1 percentage points year-on-year.

The rate dropped from 6.11% in the same period last year to 5.4%.

Miao Wei, Minister of industry and information technology, said that the current international economic environment is still grim, both external demand and domestic demand growth slowed down, the utilization rate of production capacity was insufficient, and production activity was reduced.

In particular, the difficulties and problems faced by small and micro enterprises are more prominent, and the trend of production and operation difficulties is still expanding.

But there is no need to panic too much about the current business difficulties of some enterprises.

The market environment changes, small and medium enterprises are most sensitive, often bear the brunt.

However, judging from the situation of small and medium enterprises in various provinces, the situation of stabilizing the bottom is now showing.

According to the Guangdong Provincial Commission of letters, "Guangdong's small and medium-sized enterprises run smoothly and the private economy is better than expected"; the Zhejiang SME Bureau said, "the operation of small and medium enterprises in Zhejiang has been bottoming up"; Chongqing SME Bureau said that "the main body of the small and medium-sized enterprises in Chongqing has increased rapidly, and the main economic indicators have increased steadily, but the level of corporate profits has continued to decline"; the Promotion Bureau of Shaanxi small and medium enterprises said, "the first 7 months of this year, the small and medium-sized enterprises in Shaanxi continue to maintain a good momentum of development".

Reporters in the survey also feel that enterprises have not shown too much pessimism.

Pan Jianyue, general manager of Guangdong electronic commerce enterprise global market group, told reporters that none of the 10 manufacturing enterprises on their platform failed to stop production this year.

"The demand for Europe and the US market is weakening this year. Enterprises that are mainly dependent on the European and American markets will be affected. But emerging markets such as Russia and Brazil are active. If the enterprises can adjust in time, the overall problem is not big.

And this year's decline in the capacity of high-end manufacturing in Europe and the United States is also an opportunity for China's high-end manufacturing enterprises.

Some entrepreneurs believe that the changes in the market environment also play an objective role in promoting structural adjustment.

Zhou Tanyu, chairman of Guangzhou Light Lighting Technology Co., Ltd., said: "the LED industry is relatively hot in the first two years, the entry threshold is not high, the capacity expansion is fast, and the level of technology is uneven.

This year, the overall growth rate of the industry has dropped, and those enterprises that are not highly skilled have laid aside the market space for the enterprises with strong technological competitiveness and have certain advantages for the healthy development of the industry.

In addition, some industries have maintained relatively rapid development momentum, such as e-commerce and express delivery industry.

In the first half of this year, the pharmaceutical and aerospace industries increased by more than 14%, and the software industry grew by 27% in the first half of last year.

The rising cost of production and operation and the shortage of orders are the most concentrated problems for enterprises.

The most prominent problem that causes some enterprises to operate is the increase of production and operation cost.

Miao Wei said that in the production costs of small and micro enterprises, the cost of labor increased the largest, generally increased by 20% to 30%, and some reached 50%.

Guangzhou Yifeng Auto Parts Manufacturing Co., Ltd. sales Deputy General Li Ke said: "in Guangzhou, before 1500 yuan a month can hire people, now 3000 yuan, almost rose 100%."

Pan Jianyue told reporters that compared with Southeast Asian countries, Guangzhou's comparative advantage in labor prices is disappearing.

Take jeans processing as an example, the cost in Guangdong is 14 yuan, but in Southeast Asia it only costs six or seven yuan.

The increase of production and operation costs is also reflected in the increase of financing cost, the increase of raw material cost and the increase of factory price, and the increase of logistics cost by more than 10%.

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Another main factor leading to the difficulties of some enterprises is the shrinking market demand and insufficient orders.

Miao Wei said: "many small and micro enterprises reflect orders fell by 20% to 50%.

Innovative enterprises are lack of R & D investment, and labor intensive enterprises are losing their advantages due to rising costs, and the trend of export orders moving to neighboring countries is becoming more and more obvious. Market problems are indeed a big problem.

In addition, enterprises also reflect excessive burden of expenses.

Some enterprises have reflected that some administrative examination and approval items have more preconditions and become a kind of disguised administrative fees, such as various assessments (environmental assessment, energy conservation assessment, etc.), identification, inspection, auditing, etc. most of them need to be commissioned by intermediary organizations, and the charges of intermediary organizations are various.

Taking a newly built enterprise in Yunnan Province as an example, there are more than 10 kinds of assessments and tests from establishment to completion, and the cost is up to 1% of the total investment.

Membership fees also bring burdens to enterprises.

At present, various associations, especially those relying on government departments, have a large number of enterprises.

A small enterprise in Sichuan reflects to the Ministry of industry and commerce that there are 36 associations, and membership fees have become a major burden for enterprises.

Enterprises also reflected that inspection and testing fees were unreasonable.

Statutory inspection and testing fees should be paid by the government according to the regulations. However, due to insufficient local financial support, there is widespread legal inspection and examination of other charges; some enterprises reflect the same content of the same assessment and test results, and do not recognize each other, resulting in a large number of repeated inspection and evaluation.

Government departments at all levels have issued supportive policies, and enterprises have actively adjusted and actively responded.

Although there are still a lot of adverse factors affecting the smooth operation of the economy, some of them still exist.

Difficulties will continue for some time, but most enterprises can move forward with difficulty and initiative, speed up technological pformation and product innovation, develop diversified markets and enhance core competitiveness.

For example, Yifeng auto parts company has improved the production equipment, improved the automation level of production, and actively opened up the sales channel of e-commerce.

Li Ke told reporters that Yifeng's sales volume was 65 million yuan in 2011, which has surpassed the level before the international financial crisis.

From 1 to July this year, Yi Feng has completed sales of 43 million yuan, and its annual sales volume is expected to be nearly 100 million yuan.

Xuzhou Construction Machellonery Group Inc, through adhering to technological pformation and technological innovation, has grasped a series of core technologies, and realized the development from the low end processing and assembly to the high-end value chain of the industry, and the profitability of enterprises has been enhanced.

From 1 to July 2012, Xugong Group exported more than 7000 types of construction machinery, and the total export delivery value was 900 million US dollars, up 49% over the same period last year.

The main product of Jiangsu Hui Neng Electric Co., Ltd. is low voltage electrical apparatus.

This year, orders for wind power and photovoltaic circuit breakers have declined. Hui energy has been aiming at the pformation of large-scale rural power grids. The special circuit breaker developed in rural areas has received 10 million yuan orders.

Government departments at all levels also issued a series of supportive policies to help enterprises tide over difficulties.

Since the beginning of this year, the State Council has promulgated a series of policy measures for pre regulation and fine adjustment of steady growth.

In April, the State Council issued the "opinions on further supporting the healthy development of small and micro enterprises", and put forward a package support policy in finance, taxation, finance and markets.

In July,

Premier Wen Jiabao held a State Council executive meeting to hear the report on encouraging the formulation of rules for the implementation of private investment.

In September, the State Council issued the "guiding opinions on promoting technological pformation of enterprises", and strengthened the safeguard measures to promote technological pformation and accelerate industrial upgrading.

In the same month, the executive meeting of the State Council also studied and determined policies and measures to promote stable growth of foreign trade.

Ministries and commissions have also launched a series of supportive policies from their own functions.

For example, the Ministry of industry and the Ministry of Finance revised the Interim Measures for the management of credit guarantee funds for SMEs in May this year, and further tilted to the central and western regions in the direction of guiding and supporting funds in the central financial sector, and inclined to guarantee small and micro businesses. The Ministry of finance, the Ministry of industry and Commerce and the State Administration for Industry and Commerce jointly issued the "Implementation Opinions on vigorously supporting small and micro enterprises to start their own businesses", promoting the reduction of the threshold of enterprise registration, and simplifying the establishment and approval process of enterprises.

At the same time, local governments are also actively taking action.

For example, Guangdong province launched the activities of "Guang Ye online" to help enterprises establish brand and expand sales through e-commerce. Jiangsu organized Jiangsu products Wanli activities to promote famous brand products to the whole country; Zhejiang, Sichuan and other provinces cleared administrative charges to help enterprises lighten their burdens; Guizhou province produced 1 billion yuan a year, vigorously supporting micro enterprises to start their own businesses; Liaoning province decomposed the annual development plan of small and medium-sized enterprises into districts and counties, and incorporated the development of small and micro enterprises into the provincial government's evaluation system for municipal governments.