Price Reduction Has Become The Main Theme Of Autumn And Winter Clothing.

Under the pressure of inventory,

The decline of prices and other factors, whether international brands or domestic brands, this year's new autumn clothing prices have been reduced to varying degrees, of which the phenomenon of international brand price reduction is obvious, some brands fell by 30%.

Yesterday, we visited some international and domestic brand stores in Xidan, Beijing, and found that many of the prices of autumn clothes this year were "really cheaper than before."

"You used to have a leather jacket for 2000 yuan or more. You see, it's only 1699 yuan."

In the Zara store of Xidan, Miss Sun held the jacket she had just tried.

The reporter saw on the label that the black leather jacket priced at 1699 yuan, nearly 20% less than the price of 2000 yuan in previous years.

Then visited HM, izzue, Metersbonwe, Semir and other stores, most of the salesmen said this year.

Prices vary from a range of prices, from men's suits, sweaters, jackets to trousers, down from 100~300 yuan in previous years.

There are dozens of children's clothing prices to hundreds of dollars, such as Zara a children's jeans, from 299 yuan "average price" fell to 199 yuan, or 34%.

The price of clothing, which has increased by 10% per year, has not only increased but also lowered prices this year.

In response, many dealers and brand dealers said they were mainly affected by the pressure of inventory.

One operator

Mr. Chen, a distributor for 5 years, said that in general, the production and sales ratio of clothing is around 60%, and the pressure of inventory itself is relatively large.

In the past two years, the purchasing power of consumers has not improved significantly, and some enterprises have even increased their inventory by 30%.

"Inventory increase will lead to capital turnover problem, in order to stimulate sales, manufacturers should lower prices".

Another domestic brand agent, Mr. Wu, said cotton prices were another reason for price cuts.

In the first two years, cotton prices rose all the way, reaching a maximum of 30000 yuan / ton.

In the second half of 2011, cotton prices gradually dropped and prices fell to 20000 yuan / ton.

In August of this year, there were statistics and domestic cotton inventories reached 5 million tons. After the new cotton was listed, it is expected that 7 million tons will be put into storage.

In addition, some clothing manufacturers in Guangdong predict that winter clothing prices will continue to go down.

Most of the high priced cotton basically digested during the spring and summer clothing production, and the cost of winter clothing dropped by 40%.

Coupled with the rise in prices, the inventory of autumn and winter stock that was overloaded last year needs to be digested in this autumn and winter.

Prices will continue to fall, with a fall of more than 10%.