No ADI Shoes. Maddie Is Not Playing Basketball For The Time Being.

Everything is ready, just waiting for Dongfeng to let Qingdao double star men's basketball team and Maddie eagerly look forward to the "Dongfeng" is just a ball about the ball.

The agreement.

In October 11th, at the last minute of Maddie's decision to join the Qingdao men's basketball team, Maddie's sponsor Adidas asked him to wear ADI shoes during the CBA competition.

According to CBA regulations, players can only wear CBA official sponsors Lining's sneakers in competitions. This means that Maddie, ADI, Qingdao men's basketball team, basketball association and Ying Fang company must reach an agreement on this matter. Maddie can play CBA smoothly.

Sheng Xishun, general manager of Qingdao double star basketball team, told an interview with our reporter 11 days ago that relevant parties are actively communicating this matter and Maddie's time in China has been delayed.

Plan: shield brand Maddie must wear ADI, and highlight LOGO

In October 11th, there was news that Maddie had already signed a lifelong contract with the sports brand Adidas. After coming to China, he also hoped to play CBA in the ADI shoes. However, according to the contract between CBA and sponsor Lining, CBA players had to wear Lining shoes to participate in the competition. Therefore, Qingdao men's basketball team is negotiating with the Basketball Association.

Sheng Xishun, general manager of Qingdao men's basketball team, confirmed the news on the 11 th interview. He said that not only is the club communicating with the Basketball Association, but also the two major sports brands are negotiating.

"Maddie is the signing spokesman of ADI. He has to play in ADI shoes, but the Basketball Association stipulates that players in the CBA match must wear the whole league sponsors Lining's brand shoes.

In order to do this, we are communicating with Basketball Association, Ying Fang company, ADI, Lining and so on, and communication between ADI and Lining, everyone is trying to solve it.

According to the CBA practice, if the foreign players need to wear the shoes of the non League sponsors brand, the shoes brand must be screened out.

Sheng Xishun revealed that Maddie's question was not so simple. He planned to postpone his trip to China and even postponed it. "Maddie and Adi are demanding not to block sponsors' brands.

Our original plan was that Maddie came to Qingdao on 24 and 25 October. Now he can only come back after negotiations on the shoes are settled.

However, Sheng Shi Shun is very optimistic about the solution: "I believe there will be a good result after a few parties communicate, and it will not be too long from Maddie to Qingdao.

After all, the league is about to start, and we all hope that Maddie can come to China as early as possible and better integrate into the atmosphere of Chinese basketball.

Plan: charter fee "specific plan is uncertain, but it will be solved".

Background this summer, the Chinese sports brand Li Ning Co has just sponsored the CBA League at the price of 5 yuan and 2 billion yuan, which means that Lining's basketball equipment will become the only official competition equipment of CBA, including jerseys, sports shoes and so on.

This is very different from NBA. NBA's Alliance sponsors only involve players.

Players can sign their own shoes or choose freely.

Sneakers are not too small for a player. From a small angle, they may affect the performance of the game. Large areas may affect the safety of the game. Poor quality shoes may even cause serious injuries to players.

Therefore, CBA's demand for players is not uniform.

For those who can not wear the designated brand shoes due to injury, they must formally report and provide relevant medical records, waiting for official sponsors to provide feasible solutions.

If the official sponsor fails to give a solution, the players will be allowed to wear other brands of shoes that cover up the brand.

For the required foreign aid, they are allowed to wear sneakers with unofficial sponsors, but the rules of block brands must be strictly enforced.

In addition, if a club player signs an unofficial sponsor brand, it must be reported to the Basketball Association and must be agreed by the Basketball Association, the surplus side and the official sponsor. At the same time, the player Signing company agrees and pays the corresponding fee before he can appear in the unofficial sponsors' sneakers.

From this, if Maddie wants to wear ADI shoes to fight CBA, ADI company must pay a certain fee.

In this regard, Sheng Shun said: "the relevant plan has not yet come down, but it will certainly solve, the problem is not big."

Maddie has unparalleled popularity and influence in China. If he really joined the CBA, he would be a huge Chinese sponsor.

To bring more consumers, the ADI company, as a sponsor, will not let Maddie give up to Hua Liang because of the corresponding compensation cost.