Li Yifeng, Vice President Of Jinjiang Council For Trade Promotion

Li Yifeng, vice president of Jinjiang International Trade Promotion Association: the shoe Fair will be a great contribution to the development of Jinjiang shoe industry.

Ten years ago, in the face of the explosive growth of the domestic footwear market, Jinjiang shoemaking enterprises fought for the domestic market. However, at that time, the domestic market was blank, no sales network, no agents.

At this time, the platform built by the shoe fair just brought the manufacturers and distributors together, played the role of the matchmaker or the bridge, and laid a solid foundation for the rapid development of the domestic market of Jinjiang shoemaking enterprises.

The footwear industry in Jinjiang is built up by production, and the ability to capture market information and respond quickly to market demand is low. In short, the information communication between shoemaking producers and distributors is very unsmooth. Manufacturers do not know what the market demand is, and the latest changes in the market learnt by dealers can not be timely feedback to producers.

The shoe fair, however, concentrates on shoe machine, shoe material, footwear design and footwear dealers. Through the shoe Expo platform, all links in the middle and lower reaches of the shoe industry chain can be fully communicated, thus greatly promoting the upgrading of the footwear industry in Jinjiang.

In addition, the shoe fair also attracted many media reports. The Organizing Committee of Shoe Expo also went out to hold press conferences in cities such as Chongqing, Beijing and Shanghai. This is a great contribution to Jinjiang's establishment of the regional brand of "China Shoes Capital", and to a certain extent, it promotes the added value of the brand of Jinjiang shoes, so as to gather all the elements of the shoe industry chain to Jinjiang.

Also, the shoe fair, like all exhibitions, has greatly stimulated the prosperity and development of the three industries such as tourism, hotels and pportation in Jinjiang.