Five Factors To Be Noted In Attending An Exhibition

Once decided to participate in a certain

We should immediately start preparations.

The exhibition is a systematic project. There are many problems to consider.

How can we reasonably use manpower, financial resources and spirit? Some people have investigated the visitors at the exhibition, and found that there are six main factors that affect their memory.

1. the selection of exhibits is the most important factor for exhibitors to impress visitors.

In the memory factor of visitors, the "attractiveness of exhibits" accounted for 39% of the proportion, which should be given priority consideration.

There are three principles for selecting exhibits, namely, pertinence, representativeness and uniqueness.

Pertinence means that exhibits should conform to the purpose, policy, nature and content of the exhibition; representativeness means that the exhibits should reflect the exhibitors' technical level, production capacity and industry characteristics; uniqueness means that exhibits should have their own uniqueness so as to differentiate them from other similar products.

2. the exhibits, in most cases, do not show the whole situation and display all the characteristics. They need to adapt themselves to charts, materials, photographs, models, props, models or commentators, and to illustrate, emphasize and render with the help of decoration, scenery, lighting, audio-visual equipment and other means.

If it is machinery or equipment, we should consider arranging the demonstration on the spot, or even letting the visitors do it themselves; if it is food and drink, we should consider the visitors to taste the place and prepare the small package for free distribution; if it is a garment or a backpack, we should use the model to show or arrange special performances.

All these are to arouse the interest of visitors and increase their desire to buy.

3. the surface design of the booth design is to be good-looking, and the basic task is to help exhibitors reach the exhibition purpose.

The exhibition platform can reflect the image of the exhibiting, attract the attention of visitors, and provide the functional environment of work.

Therefore, the booth design should pay attention to the visual impact while paying attention to the following points: the exhibition is not a design competition, and the booth design should be in harmony with the overall trade atmosphere; the booth design is to set off the exhibits, not to win the competition and let the green leaves drown the safflower; the booth design should take into account the public image of the exhibitors, and should not be too unconventional.

The supporting use of booth elements should also help to enhance the persuasiveness of the staff's conversation, so that the instant goodwill of customers can be repeatedly confirmed and strengthened in limited time and space, laying the foundation for the post exhibition contact.

Consideration should also be given to supporting other activities planned by the company during the exhibition.

More and more large enterprises regard the exhibition as a good place for public relations activities. Apart from the exhibition itself, they also hold various conferences, seminars, performances or receptions during the exhibition, because during the exhibition, the audience is large and the activities are held at the same time, with great impact and cost savings.

On the other hand, it puts forward new requirements for booth construction.

In the final analysis, the attitude of enterprises to exhibitors also depends on whether the economy is cost-effective.

Therefore, while ensuring the effect, we must also calculate the economic accounts well, use the new and reusing booth materials as much as possible, seriously study the design plan, and reduce unnecessary expenses.

In a word, for an enterprise, of course, it is best to spend less and spend more.

But this is easier said than done.

It requires booth designers and builders to be more imaginative, creative and flexible.

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4. staffing is the first element of exhibition work and the key to the success of the exhibition.

The staffing of the exhibition booth can be considered from four aspects: first, according to the nature of the exhibition, the appropriate type or related departments should be selected; second, the number of personnel should be determined according to the size of the workload; third, the basic qualities of the personnel, such as appearance, voice, character, self consciousness and initiative, should be emphasized.

Fourth, strengthen on-site training, such as professional knowledge, product performance, presentation methods and so on.

Exhibitors should flexibly cope with the characteristics of exhibitors: if they are mass consumer goods, they should strive to establish brand image and form affinity among consumers; if they are new products, they should vigorously publicize their differences; if products are ingenious, they should emphasize their technological breakthroughs.

5. it is natural for customers to invite customers to attend the exhibition, but sometimes there will be room for neglect.

This requires visitors not to wait passively for customers to come, and consciously invite customers to come.

We can invite and attract customers through direct mail, visit, media advertising, on-site publicity and distribution of materials.

In short, we must prepare for the rainy day and put the work ahead.

If an enterprise takes part in an exhibition, it will get twice the result with half the effort if it is screened, chosen and prepared according to the above steps.