Interview With Secretary General Wang Zhuo

With the macroeconomic stabilization and recovery, entrepreneurs' confidence and consumer confidence have gradually resumed, and the domestic market of garment industry has become increasingly active.

When the economy gets warmer, we will

Interviewed Wang Zhuo, director general of the China Fashion Association and director of women's wear Specialized Committee.

Sales rebound

Clothing sales account for about 10% of the total retail sales of goods, and this proportion is basically in a stable state.

Due to the impact of the economic crisis, the total retail sales of social commodities slipped at the beginning of the year, and clothing sales also slipped.

As consumers' consumption panic has stabilized, the total retail sales of consumer goods have been rising steadily, and the sales performance of clothing has also increased steadily.

China's traditional garment industry has now moved from the development stage of processing and trade to a stage of design and design.

Although the international brand is still not blown over by the financial turmoil, local brands have shown a trend of sales growth, and local brands occupy the main share of the consumer market.

In response, Wang Zhuo said: "the past ten years have been the brand era. China's brand awareness has been awakening and flourishing. The designer brand of Chinese women's clothing has grown from scratch to wings, and now it has firmly occupied the domestic market."

Wang Zhuo has highly praised the development of women's clothing.

He believes that Chinese women's clothing has entered the most brilliant stage, and the brand of women's clothing has also formed a brand group in China. Some representative design brands have extended to the international market.

The trend of brand, scale, fashion and individuation of Chinese women's wear is more and more obvious. The women's clothing brand enterprises with considerable strength are rising rapidly, such as white-collar workers, exceptions, Mass Phil, Song Li Si, Ying Er, Jiangnan Bu Yi, Tianyi, Si fan, Ya Ying.

However, the women's clothing brand enterprises do not have men's clothing and casual clothes. Therefore, Wang Zhuo believes that this is due to the personalized needs of women's clothing.

Women's clothing brands tend to be limited, because women consumers need to wear clothes for fear of collision. Men's clothing and casual wear pay more attention to the internal quality of clothing, and the degree of industrialization standardization is even higher.

Therefore, there will be a platform stage when a single women's wear brand develops to a certain stage.

During this period, women's clothing enterprises will adopt multi brand strategy if they want to develop.

This is the law of the development of women's clothing brand enterprises.

Wang Zhuo also said that with the development of women's wear brands, a number of outstanding local top brands have emerged, and these women's clothing enterprises will enter a stage of capital operation and internationalization.

In the next few years, there will be a real international women's wear brand in China.