How Much Gold Is There In The "Nominal Discount"?

Nowadays, it is the peak of the season changing. Many consumers who pursue the brand want to find clothes at top grade discount stores, 365 discount squares, disconte discount square and other famous discount stores, but find that discount shops are not discounted, big brands are few, and prices are lack of transparency. Compared with the coupons and promotions of major shopping malls nowadays, famous discount stores have gradually lost their original advantages. More and more ordinary people in the community have to meet the consumer psychology of famous brands, and Je Ssha O Teles, top grade discount stores and other famous discount shops have been opened. Some street stores also blindly follow suit and hang up the signs of "brand discount". Is this widely replicated business model beneficial to consumers? "Famous discount shop" like a special brand sale place, "changing season, I want to buy some clothes, but these names are not too old, but the price is too high." In the Beijing top quality discount Wukesong shop, Mr. Ma, who is preparing to leave empty handed, told the "market" reporter. "We also came here for a long time. It is really not suitable." Another Mr. Hu, who worked in the office, told reporters: "these styles are basically the old ones a few years ago, and the price will be reduced to three hundred and five hundred yuan." A few days ago, reporters came to Beijing first to play the name "discount" banner of the five layers of top grade discount stores, found that the main business here is the domestic mass brand, rarely seen big brands, such as the shoe area are mostly kissing cats, and other brands such as the middle of the brand. Some consumers say that any brand that can be bought in any shopping mall is called "top quality", which is somewhat fetched. Even consumers are joking that it is like a "special brand store". "Last time I came here to buy a coat, I went back to find it damaged." Miss Chang, who used to come here to wash clothes, told reporters that she wanted to change and had no goods and had to return it. It's too frustrating for people, and my impression of it is also greatly reduced. " Later, when visiting some other famous discount stores in Beijing, the reporters also found that a large part of the products were outdated, and quite a few of them were produced in Guangdong, Wenzhou and Fujian. There was little fame and the price was not as low as most people thought. In addition, many commodities simply indicate "forty percent off" and "thirty percent off" discounts, and the original price is not known. Cheap is not cheap, the key lies in the supply of goods, "I hope more new products, not necessarily just listed." The reporter said to a salesperson of the top grade discount Wukesong store. The salesperson replied, "this is more difficult, because the discount price of a discount store is reflected in the sale of outdated products. If you enter new products, business is difficult." Mr. Wang, who plans to join a brand discount store, clearly points out that the source of goods is a big problem that plagus discount stores. At present, there are two kinds of goods in discount stores: first, buyout, namely, buyout of goods; two, joint venture, that is, leasing shops to merchants to earn profit from the deduction rate, which is not substantially different from the way of operation of general merchandise. Domestic businesses want to be international brand discount stores. Most of them buy buy-out products through domestic agents. Therefore, the supply of goods is unstable, and they often break down. Because the goods were not taken directly from the manufacturers, the price of some famous brands was still high even though they were discounted, and the source of joint ventures was even more unstable. In contrast, the famous discount stores abroad are actually "factory outlets". Usually the famous brands in the world are famous, though they are over season and broken code products, but the supply is fast enough. All goods are not higher than half off all the year round. They can neither sell products of counterfeit international brands or sell large ones. Moreover, in foreign countries, famous brands like Adidas have special discount product design and production teams, which produce the corresponding quantity of goods for the outlets according to the order. How far can the abuse of "name discount" go? As the development of Oteri J's format is not yet mature, the supplier has not attached enough importance to it. The number of suppliers offering this service is very small. Many discount stores are forced to recruit some two or three line brands to cope with the shortage of goods and the pressure of breaking the code. The result will inevitably lead to a negative impact on the consumer population, resulting in a decline in efficiency, and a decline in efficiency will force individual businesses to act in a false and honest way. Moreover, more and more businesses are playing the banner of "name discount", such as "furniture brand discount shop", "cosmetics brand discount shop" and so on. Blindly follow the wind, inevitably mixed. In addition, Beijing, Shanghai and other cities in the name of discount formats are mostly located in the brutal central business district. As the major shopping malls continue to hold various discount promotions to win customers, discount sales such as season change, modification, celebration and festivals can be said all the year round. Under such circumstances, it is difficult to display its unique price advantage in the middle of the famous discount shop. Industry experts say that the name discount shop name has become a kind of fashion, most of which is based on the concept of outlets. With consumers' understanding of this format and the increasing number of competitors, there is bound to be a large-scale shuffle of discount formats.