Investment Skills Of Clothing Store Owners

　　 Seven elements of investment strategy:

Element 1: geographical location - convenient transportation is the primary condition for choosing clothing stores.

Element 2: Mobile passenger flow - mobile passenger flow is the main factor that determines the popularity index of shopping malls.

Element 3: Preliminary budget - calculate the rent of the store and the cost of the first batch of products. In addition, consider the working capital within three months.

Element 4: clothing Positioning - Know your brand positioning. Whether it is men's or women's clothing, boutique brands or miscellaneous brands, the positioning of the clothes sold in the mall is very important, which determines your customer base.

Element 5: Market positioning - specifically understand the positioning of the market you choose, as well as your floor positioning.

Element 6: Internal environment - The internal environment determines the long-term development of the mall, so hardware and software facilities are important factors to attract customers and consumers. Clean shopping environment and humanized facilities will win more customers for you.

Element 7: Supporting services - distribution, delivery channels channel for stocking of goods Property management... Good supporting services are also the key to attracting merchants.

Determine direction

We should distinguish the types of business districts. First, the city wide business districts, such as Wangfujing and Xidan, will be visited by people from all over Beijing and from other places; The second is the regional business district, such as the zoo business district, which generally follows the trend of fashion, young people with fast fashion rhythm, and small wholesale market Places that stall owners and "gold diggers" like to go to. The third is the community type business district, which is generally the bottom business of the residential area and attracts consumers living around.

Gathering points are the intersections of department stores, hypermarkets, large parks, subways, light rails, etc., such as the International Trade Center. The transportation hub is also a gathering place. At present, the zoo is more obvious in Beijing. Exhibition halls, performance venues and sports venues are gathering points. The frequency of its use should be considered during the survey, because the frequency of its use determines the flow of people. There are also large parks, squares and commercial streets.

It is necessary to understand the environment and conduct business district survey. Investors can get some information from newspapers. In addition, after selecting an address, they can go to the planning institute to check. Basically, there are five years of planning, when to demolish next to it, what buildings to build, including floor area ratio, floor height, etc. It is necessary to grasp the changes in the surrounding areas, because it takes 50 years to invest in a house for business and 70 years for non-business. You must have a long-term vision and understand the future planning.