Learning From Humen And Learning From Jiangsu And Zhejiang Experience

this time

Experts went to the Yangtze River Delta to inspect the garment industry. The rapid development of textile and garment industry in Jiangsu and Zhejiang Province, the scale of the market, the prosperity of the market, the high degree of specialization and the strong influence were amazing.

It widened our horizon and saw the gap. It also strengthened our faith, established confidence and inspired our spirits.

Through studying and studying, we have some thoughts on how to make Humen's garment industry stronger and bigger, and to make Humen's clothing professional market bigger and bigger.

1 of thinking: insist on the Castle Peak, do not relax, and then build a solid foundation, unswervingly strong and big clothing industry.

After inspecting the textile and garment industry and its market in Shengze, Changshu, Shaoxing and other places, we feel that these successive local Party committees and governments have consistently taken the textile and garment industry as the pillar of the local economic development to foster, support and strengthen the planning, guidance, management, coordination and service of the market.

For example, there are more than 2300 textile production enterprises in Shengze town. With the help of the government, they have been developing steadily for many years. Regardless of the wind and waves, they persisted in taking root in Shengze, and basically failed to go bankrupt.

The town has formed an industrial chain from silk reeling, chemical fiber spinning, weaving, printing and dyeing, textile processing to clothing and other textile products.

At the same time, it also formed a supporting system integrating R & D, production, marketing, logistics and services.

The government insists that enterprises adhere to the same industry and market at the same time, promote each other and develop together. This is the main reason why Shengze's textile industry can remain prosperous.

Changshou City is currently the largest clothing and apparel industrial cluster in China. There are more than 5000 clothing and apparel enterprises in the city. It has eight "Chinese textile industry characteristics towns", including Yushan, Hai Yu, Bi Xi, Gu Li, Sha Jia Bang, Xin Zhuang, Mei Li and Zhi Tang, and the first wholesale market in Changshu, the clothing and clothing cluster effect ranking first in the country and county.

Shaoxing's textile industry is also very famous in the whole country.

Looking back at Humen, after more than 20 years of development, Humen

The industry has already had a solid foundation, forming a famous clothing industry cluster in the country.

According to the recent survey, there are more than 2300 clothing and apparel manufacturing enterprises in our town. There are 39 professional clothing markets, including garment and accessories, accessories and clothing machinery, and 1.5 kinds of clothing and accessories.

Garment industry has become the characteristic industry, leading industry and pillar industry in our town.

The prosperity of the garment industry has also led to other industries.

This is the foundation of Humen's rich people's strong town. Its foundation is unstable.

In recent years, due to various reasons at home and abroad, the garment industry in our town has stagnated and the market has not prospered.

We have been soberly aware that the original pacesetter has gone far away, and later the pursuers have become the pacesetter, and the new pursuers are approaching.

We must face up to this grim reality and have a sense of urgency and crisis.

The people of the whole town must be united under the firm leadership of the Town Committee and the town government, boost their morale, boost their confidence, and rally the drum, catch up with them and unswervingly, and make the Humen garment industry stronger and bigger.

Thinking 2: "visible hand" strong lead, integrate resources excellent environment, unremittingly do prosperous and big professional market.

Whether it is Shengze, Changshu or Shaoxing, their textile and garment industry can not be separated from the support of the two clusters: first, there are many powerful production enterprise clusters; two, there are large scale market clusters.

On the one hand, these places are steadfast in their efforts to strengthen and expand industries, lay a solid foundation for industry, on the one hand, persistently strive to flourish and expand the market, promote production through sales, and flourish in the market.

In doing the market, they are very dedicated, very single-minded and very professional.

For example, the "China Eastern Silk Market", founded in 1986 in Shengze Town, is the most important textile distribution center, price index formation center and information distribution center in China.

The business area of the 4 square kilometers business area is about 3000000 square meters, which brings together more than 5300 textile firms from all over the country, forming a huge market system which integrates the flow of people, logistics, information flow, capital flow and technology. In 2011, the market turnover amounted to 82 billion 100 million yuan.

Changshu garment city was built in May 1985, covering an area of 3.71 square kilometers, with a market area of 3 million 500 thousand square meters and more than 30 thousand shops. It ranks among the top ten professional clothing markets in China and has been rated as the "national AAAA shopping scenic spot".

The market has an average daily turnover of more than 300 thousand people, with a daily capital flow of 1 billion 900 million and an annual turnover of more than 80 billion.

Located in Keqiao, Shaoxing, the "China Light Textile City" is the first professional market in the country named "China", and the national textile and fabric museum is located here.

The market has an existing construction area of 3 million 260 thousand square meters and has more than 22 thousand business households. "China Keqiao textile index" is known as the barometer of China's textile market, and the "Dao Jones" index of Chinese textiles.

The textile city achieved 88 billion 900 million market turnover in 2011. The market turnover reached 37 billion 400 million in 1-5 months this year, and continued to grow at around 9% per month.

The professional market of these places has done so well. Secretary Yin Jinghui has made a high summary: their success is characterized by "five modernizations", that is, market scale, market modernization, market branding, market diversification, and market informatization. Their successful experience is "six innovations": innovative market development concept, innovative market management system, innovative resource integration mode, innovation and upgrading measures, innovative asset operation mode, and innovative market financing mode.

Compared with the professional market in Shengze, Changshu and Shaoxing, there are a few deficiencies in the clothing market of Humen: first, market planning is not well done by others; two, the scale of market is not as big as that of others; three, there is no professional standard for market design and management; four, the operation of property management in the market is not efficient and efficient; five, the government is not strong in market orientation and resource integration.

The overall performance of Humen's clothing and accessories market is small, scattered, chaotic and poor. The reason is that there is a lack of planning, such as repeated investment, waste of resources, vicious competition, and self destruction.

These problems should arouse our deep reflection and enough attention. We should learn from the experiences of Shengze, Changshu and Shaoxing. We should combine our reality with Humen, look at Humen, re plan, redesign and innovate measures to make the costumes and accessories market of Humen bigger and bigger, and strive to become a state-level, world-class clothing and apparel professional market.

3 of thinking: skillfully invigorate the jade with his mountain, seek the best strategy, innovate and strive to achieve the six breakthrough.

Stones from other hills can be used to attack jade.

Drawing on the experience of these industries and market clusters, the key points of promoting the development of clothing and apparel industry and market in Humen are: planning guidance is the premise, strong leadership is the guarantee, pformation and upgrading is the key, the key project is the foundation, the optimization of the environment is the guarantee, and innovation is the key.

specific

We must strive to achieve the following six breakthroughs.

First, we should integrate resources, revitalize the stock, consolidate, upgrade and expand the specialized market of clothing and accessories in Humen, optimize the hard and soft environment, and play a leading role in enriching the people, so as to achieve a breakthrough in the market's gathering power and radiation.

Two, we should strengthen brand awareness, do a good job in planning the overall publicity and packaging of Humen clothing, cultivate more and better clothing brands, and achieve a breakthrough in the overall brand image and brand cluster of Humen clothing.

The three is to promote garment manufacturers to upgrade their technical equipment, vigorously carry out technological innovation, improve labor productivity and efficiency, and achieve a breakthrough in pformation and upgrading.

Four, we should strengthen the leading role of the government, set up an integrated management body, strengthen planning, guidance, management, coordination and service, create a good legal and internationalized business environment, and achieve breakthroughs in the management system and mechanism.

Five, we should accelerate the pace to occupy the online shopping mall, cooperate with the famous e-commerce enterprises such as the Chinese Academy of Sciences and Alibaba, Taobao, and build e-commerce platform to achieve a breakthrough from the traditional business form to the modern e-commerce form.

Six, we should strive to build a new exhibition hall, innovate the exhibition mode, enrich the contents of the exhibition, and achieve a breakthrough in specialization, branding, marketization and internationalization of the trade fair.

The six breakthroughs are the days when Humen's clothing is booming again.

I hope that the majority of Humen cadres, clothing enterprises, shopping malls owners, merchants and friends from all walks of life, with one heart and one mind, will give wisdom to make efforts to revitalize Humen's clothing industry.