Li Ning'S "Dragon Shines In London" Series Of Tomorrow'S Olympic Games

In 2012, Li Ning continued the glory of "Dragon Clothes". The company, which created the history of "Dragon Clothes" for the Chinese sports delegation in 2000, has both the form and spirit of "Red Scale". In 2012, the year of Renchen Dragon, Li Ning launched a new brand of "Dragon Clothes" Design The theme "Red Scale" series of competition clothes. The theme of this series, Li Ning Company, not only created the history of dragon costumes for the Chinese Olympic delegation, but also inherited the traditional spirit of the Chinese nation, cheering for the Olympic athletes with the momentum of take-off.

"Red Scale" combines Chinese traditional culture, and selects five deities of the dragon - like flying, auspicious, water loving, sky connecting, and spirituality to name the Olympic uniforms of the Chinese gymnastics team, the Chinese shooting team, the Chinese diving team, the Chinese table tennis team, and the Chinese badminton team.

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The inspiration of "Red Scale" comes from the birthplace of the earliest dragon culture in Zhahai, Liaoning Province. With the 8000 year old dragon scale tile as the prototype, the "Red Scale Window" was created, designed and cut out. The "red scale window" is a special scale shaped air hole designed on the back of the Olympic Games uniform, and the opening and closing of these holes are mainly determined by the athletes' movement changes on the field. When athletes enter a high-intensity confrontation or complete a specific technical action, the "red scale window" will automatically open according to the state of the human muscle group, Accelerate the natural circulation of air between the body and clothing; During the basic competition movements, the "red scale window" automatically closes, so that athletes can reduce heat loss, which is conducive to better recovery of athletes' physical strength.

The Red Scale Battle Robe not only uses Chinese wisdom in its appearance design, but also endows the competition clothes with the shape of "dragon"; Moreover, the combination of Chinese wisdom in manufacturing technology makes the competition clothing become another layer of breathing skin for athletes, realizing the perfect combination of China's profound traditional history and culture and modern technology. When athletes wear the "red scale" for competition, the "red scale window" on the competition clothes will open or close with the movement of the body, the contrast gold powder on the sharp corner of the scale will shine, and the athletes will show their heroism on the court, becoming the most powerful king. It is expected that consumers will be able to buy this release of Li Ning badminton take down Olympic products through badminton professional channels in early July. The released products of table tennis and badminton Olympic equipment will be displayed in 1176 stores in China at the beginning of July and sold in 986 of them.

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From the sideline to the arena, the perfect combination of design, function and spirit From the Sydney Olympic Games in 2000 to the London Olympic Games in 2012, Li Ning's "dragon clothing" has experienced a leap from simple appearance design to the perfect combination of appearance design, sports function and spiritual connotation. Li Ning has successfully moved from the sidelines to the competition field, from simply receiving awards and playing on the sidelines to providing professional competition equipment for Olympic athletes. Such a leap has made today's "Red Scale" series of competition clothes, which reflects Li Ning's great efforts to study professional sports, achieve from the sidelines to the center of the competition field, and advocate returning to the essence of sports. Mr. Li Ning, the chairman of Li Ning Company, said: "Li Ning brand hopes that by advocating the idea of returning to the essence of sports, everyone can achieve selflessness in sports. Through self realization in sports, people can experience the process of chasing and realizing dreams, and realize self change and transcendence."