Private Entrepreneurs Should Have International Brand Dreams.

From an ordinary factory director to a successful private entrepreneur who is now involved in many fields, how can Zheng Yonggang, chairman of Shanshan Group, handle it lightly?

stay Zheng Yonggang It seems that if private enterprises want to go further, they need to rely on the strength of the market, and more importantly, rely on their own wisdom and innovation ability, and strive to grasp their destiny.

　　 Outline the "Chinese style business community"

Putting forward the establishment of a Chinese style business community, Zheng Yonggang frankly drew lessons from Japan and South Korea. Based on the existing enterprises, the Japanese comprehensive commercial company, represented by Mitsui and Itochu, invested in the upstream and downstream enterprises of its industrial chain, opened up the industrial chain, maintained the long-term cooperative relationship with the production enterprises, obtained the trade agency rights of the products, and on the other hand, gathered intelligence, division and cooperation in the global scope, created new companies, and entered new business areas.

Zheng Yonggang believes that this form of business organization, which is all damaged and prosperous, is conducive to complementary advantages among enterprises, and the internal enterprises can support each other.

Especially in the face of economic crisis, holding together to survive is beneficial for enterprises to retain talents and technology, and wait for the macro-economic recovery to play the advantage of scale, quickly catch business opportunities and maximize the interests of the group.

In China, most enterprises draw lessons from the development mode of European and American enterprises. But during the cooperation with Itou Tada and Mitsui's two major Japanese businesses, Zheng Yonggang set a new heading for Shan Shan to integrate global resources and form a comprehensive business model with Chinese characteristics.

"Different from Japan's business community, Shanshan comprehensive business has distinct characteristics." Zheng Yonggang pointed out that, first of all, Japan's comprehensive business entity has no entity, "only investment, trade and various intermediary businesses". Shanshan operates two major "entity businesses" -- clothing and lithium battery materials; secondly, Japan's comprehensive business community has support from Japanese consortia behind it.

　　 Grasp the "degree" of pluralism and professionalism

Diversification and specialization are important decision points for enterprises to formulate strategies. To be professional or to diversify, Zheng Yonggang thought it was the latter. He analyzed that Japan's comprehensive business community is an alternative. Diversification 。

In Zheng Yonggang's view, in China, private enterprises are different from state-owned enterprises and other monopolistic industries. Private enterprises have limited resources and have access restrictions in some industries. Therefore, passive implementation of diversification is the "helpless" situation of Chinese enterprises. In fact, with the continuous disappearance of demographic dividend and the pressure of RMB appreciation, Zhejiang private enterprises engaged in traditional manufacturing industry have been transformed, and some private enterprises have turned to upstream resources to mine in succession. Some enterprises no longer engage in industry and turn into real estate and investment industry.

However, the diversity of fir is not blind. Shanshan has not entered the real estate sector to make quick money. It still sticks to its industrial base and has undergone numerous major transformations. When the overall transformation and upgrading of manufacturing industry arrived, Zheng Yonggang promptly put forward a plan to integrate global resources transformation and upgrading into a Chinese business community.

As for the difference between "diversification" and "specialization", he believes that diversification should not be antagonistic to specialization. After diversification, the operation of every dollar must be specialized, that is to say, "diversification of investment and specialization of operation". Zheng Yonggang said that he is now only making decisions and employing two things. His company's business is engaged in professional and internationalized teams.

　　 Take the road of "famous brand, famous enterprise and famous teacher"

On the evening of July 4, 2012, the Antai EMBA forum of Jiaotong University invited Shanshan Group Zheng Yonggang, chairman of the board, visited the 201 room of Antai North building to share his success. The forum was presided over by Professor An Tai, Secretary of the Party committee of the school of economics and management of. There were many seats on the scene, and many of the audience came to hear the whole speech.

At the beginning of the speech, Zheng Yonggang first reviewed the process of his brand consciousness awakening. The predecessor of Shanshan company is Ningbo Yong Gang garment factory. Zheng Yonggang smiled and recalled, "the first impression is that women are playing sweaters, and men are playing cards." After many groping, he focused on the brand and market development. At that time, it was a very fashionable way. Having suffered bitterness and being able to endure loneliness, his way has been recognized by the market, and the company has made a successful turnaround. In the clothing industry, he put forward "famous brand, famous enterprise and famous teacher", which effectively promoted the combination of designers and enterprises, and the transformation of China's clothing brand strategy from production and marketing to design innovation.

Improving the quality of life is a hot topic. Zheng Yonggang believes that the industry that matches the quality of life is bound to be a good and new industry, so the opportunity for financial services and modern service industry to usher in development is inevitable. In terms of industry, he believes that the subdivision of manufacturing will be more explicit. In view of the hot development of the financial industry, Zheng Yonggang personally believes that the internationalization of the RMB and the marketization of interest rates must be achieved. Private capital and private entrepreneurs are involved in these three prerequisites.

"In the face of the opportunities of the times, we should not do anything, but do everything we want to do." This is Zheng Yonggang's philosophy of entrepreneurship.