London Olympics: Lining Abandoned Adidas And Was Investigated

2012 London Olympic Games If we start the race, if we say Lining Sporting goods companies are in crisis. Adidas (Adidas) the recent crisis can only be described by bad luck.

It is reported that Li Ning Co has suffered some adverse events in the London Olympic Games due to the adverse factors such as the closure of Spanish authorized companies, personnel changes and the loss of executives. Many of the site activities in London have been quietly cancelled.

In fact, Lining is not the only reason for the London Olympic Games to participate in the plan because of the negative news, and Adidas (Adidas) is also deeply involved. Adidas (Adidas), which has invested 100 million pounds in the Olympic Games, was suddenly exposed to Kampuchea on the eve of the Olympic Games. Sweatshop It was investigated by the London Olympic Organizing Committee.

According to British media, Adidas Group paid only 10 pounds (15 US dollars) a week to the workers of Kampuchea garment factories who produce London Olympic licensed products. At present, Adidas (Adidas) has been stopped by the London Olympic Organizing Committee for investigation into the Olympic Plan.

As one of the biggest sponsors of the London Olympic Games and one of the most popular fans of the global sports fans, Adidas clothing factory has attracted widespread attention. Unfortunately, this is not due to the popularity of the Olympic Games, but the factory is known as "sweatshop" and has been questioned by the Olympic Committee.

In response to the public opinion and the crisis brought by the London Olympics, Adidas (Adidas) said: "Adidas (Adidas) is in line with the standards of the London Olympic Committee. The average monthly wage of workers in Kampuchea Shenzhou factory is US $130, far exceeding the minimum wage standard. The high level also disclosed: "Adidas's factory in Kampuchea, the workers have to work six days a week, the monthly salary of 61 dollars, the production of T-shirts, bags and other Olympic merchandise, will receive an additional 5 dollars per month for Medicaid."

If it is true, as Adidas said at the top level, Kampuchea employees can get $32.5 a week on average of 130 US dollars per month, which will be two times more than the 15 dollar "sweaty wage" reported by the media.

Subsequently, the reporter learned through investigation that Adidas Kampuchea Shenzhou factory is producing Olympic sports products licensed for the production of sports fans series clothing. The factory has a monthly turnover rate of 3.5%, which belongs to a high-risk mobile factory. It is precisely because of its high turnover that it was accused by the anti poverty organization of Adidas's Indonesia workers' wages.

Adidas accused the anti poverty organization of being very angry and strongly denied it. Adidas stressed: "the Department will start the maximum subsidy in Kampuchea from September this year, and will ensure that its suppliers pay the increased salaries."

Meanwhile, another sports brand NIKE, which did not pay 10 Fen to the International Olympic Committee and the London Olympic Organizing Committee, has become the most popular sport brand in the public sense of the United Kingdom, which is closely related to the Olympic Games.

Since the birth of the brand, the market competition between Adidas and Nike has never stopped. Adidas is a sponsor of the Olympic Games. Since the 1996 Atlanta Olympic Games, Nike has developed a set of skills to guide public awareness and memory to transform itself. 2012 London Olympic Games, this war is bound to become even more intense. Adidas's strategy in London almost copied Beijing in 2008, while sponsoring the Olympic Organizing Committee and packing the host delegation, so that every British athlete on the podium was wearing the classic "three bars". Nike continued to sponsor athletes as a core value proposition throughout the years.

July 28th is the first official day of the London Olympic Games. Cavendish, the great British Cycling star, is going to play the road bicycle race. This is the "first gold" of the host plan. Nike used the sponsorship support of the past few years to win the trust of Cavendish.