Sportswear Adi Nike Li Ning Surprised To Have A Group Sale

10% off for one piece, 7.5% off for two pieces, and 60% off for three pieces... Yesterday, the reporter saw at the Zhongbai sportswear floor of Jiefangbei, Adidas More than 10 sportswear brands, such as Li Ning, Nike, Mizuno, and Les Firth, have launched the "sale" signboard. Some stores in Jiangbei Guanyinqiao, Yangjiaping and other pedestrian streets even offer 50% discount, which is the first time in the promotion war of sportswear brands.

50% off sales of sportswear

On the morning of the 13th, the reporter saw at the Adidas store on the 6th floor of Jiefangbei Metropolis that the door was full of red advertising boxes with "sale 50% off". The shop assistant enthusiastically promoted to customers: "Some sportswear will be discounted by 50%, and there will be no chance to miss it!"

The reporter saw a black strip Sports pants , the list price is 498 yuan, and the discounted price is 249 yuan. Discount clothing includes men's and women's clothing, with discounts ranging from 50% to 80%.

Why is the adidas discount as low as 50%? "This is last year's stock." The clerk said frankly that 50% discount was the first low discount in many years. Then the reporter came to the Jiefangbei Chongbai sportswear floor, where 90% of sports brands are on sale, ranging from 6% to 9% off. The survey found that, in addition to Adidas and Los Angeles, more than 10 sportswear brands, such as Li Ning, Nike, Mizuno and Gongji, have joined the price reduction promotion. It is not uncommon to see such a group crazy discount.

Collective discount of sports brands is rare

"It is the first time for domestic and foreign sports brands to offer collective discounts and promotions, which is impossible in previous years." The relevant person in charge of the Sports Life Hall of Chongbai Shopping Mall said that sports brands attach great importance to their own brand values, and it is difficult to get discounts at ordinary times. This time, many sports brands are on sale, which is mainly due to the impact of the economic environment, The sales growth of sports brands is sluggish. In recent days, the sales volume of sports brands has doubled due to the strong promotion, and the market reaction is very positive.

Mr. Zhang, a donkey friend, said that there were few discounts for major sports brands, but this year it was very unusual. He took this opportunity to buy more than 2000 yuan of sportswear at a time in the mall. Mr. Zhang, who lives in Longhu Temple, Nanping, said that he spent 500 yuan on an Adidas sweatpants last year, but only 250 yuan this time.

The competition is fierce. Who runs fast

"Now is the peak season for sportswear sales, but the sports brand market is still calm. Because of the intense brand competition, it depends on who runs fast, and the natural promotion war has become the first choice." Sang Weisheng, a famous clothing marketing expert, said that at present, with the slowdown of domestic economic growth and the rise of store rent and labor costs, many sports brands at home and abroad, They all fell into "high inventory". In order to ease this tense market situation, most brands have started a vigorous discount promotion war.

According to Li Ning, Anta, Tebu, 361 degrees Peak The annual reports released by six domestic sports brands, such as Dongxiang, found that sales growth rates had declined to varying degrees, and inventory, operating profit, gross profit margin and other indicators were not optimistic. Another hidden fact is that major sports brands need to use discount to sell and digest inventory. For example, Li Ning and Dong Dong, the two sports brand leaders, clearly stated in their annual reports that they would use discount to eliminate inventory.