China'S Sportswear Enters The Fast Fashion Market

These two years, domestic

Products are also beginning to invade the fast fashion market. They gradually get rid of the limitations of professional sports and develop more leisure and fashionable products, and the prices are low.

These sporting goods enterprises themselves are also growing at a high speed, and are expanding vigorously in various areas of the business circle, opening up their stores vigorously, hoping to compete with the international fast fashion brands with the traditional Chinese fashion brands.

Nowadays, the core business circle of every city, whether it is China's fast fashion brand, or sports and leisure, is basically crowded together to compete with each other.

Almost all of them are facing the problem of high inventory. From Smith Barney, Lining, kappa to Anta, PEAK and XTEP, they have suffered varying degrees of inventory pressure.

Chinese clothing (000902, stock bar) industry has experienced 10 years of rapid growth, has come to a turning point, brand weakness, lack of design ability, product homogenization has seriously affected the development of Chinese clothing brand.

China's local garment industry has been plunged into competition in the Red Sea. There is no difference in product design, lack of individuality and low price.

With the growth of consumer spending power, they will not hesitate to consume these low-end products.

And the strong invasion from the international fast fashion brand is also eating away the market of these brands.

In 2011, the international fast fashion brand, led by ZARA, UNIQLO and H&M, hit the market in the domestic market. H&M opened 31 new stores, 43 new stores opened in UNIQLO, and 29 new stores opened in ZARA. The total number of shops reached 92.

These international fast

In 2012, the opening of new stores will be even bigger. UNIQLO claims that it will open 100 new stores this year.

In April 28th,

It is announced that 12 Direct stores are open at the same time, and will accelerate the penetration of the two or three line market in the next few years. By that time, it will have a great impact on the domestic volume brand.

In contrast, the international fast fashion brand has stronger brand operation capability, and the resource advantages of channel development are also more prominent. It also has stronger bargaining power with the first tier business circle, the focus business circle and the gold shop, and the conditions are favorable.

For example, in the year of Xidan Joy City and Chongwenmen Ruicheng City, in order to attract H&M to enter, they offer very favorable conditions and provide the most suitable venue.

These are not comparable to domestic brands.

China's local clothing brand has experienced 10 years of rapid growth and reached a new stage of development. In the next ten years, brand driving must be the main driving force, and this is precisely the lack of domestic brands.