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College Students Start Their Business In Korean Version Of Women'S Clothing Store &Nbsp; Learn From 180 Thousand Experience.

2012/4/12 21:10:00 11

Korean Version Of Women'S Wear Clothing College Students' Entrepreneurship

The protagonist of the story is temporarily replaced by a small A. In early 2006, a small A just graduated from University, carrying the 180 thousand yuan pioneering gold given by his parents, and he was also hoping to come to Guangzhou to start a business. He plans to open a "Korean style" clothing store.

When he was in college, little A believed that the "Korean stream" would be a fashion trend in the future.

At the same time, he also saw business opportunities.

In order to open a clothing store specializing in "Korean style", he collected a lot of information about Korean clothing agents and manufacturers on the Internet, and silently sketched the blueprint for future business in mind.

In March of that year, small A shop finally opened.

The location is located near a high school in the south of the city. Its popularity is strong and its fashion is strong. In addition, small A has a unique vision to choose clothes. Small shops soon attracted many young people to come.

His prudent management style and everything he experienced in his pro business attitude led him to ten thousand yuan in net income in second months.

The first time he won the battle, his self-confidence began to expand and began to increase the volume of purchase.

For a few months, small A business successively successively, some people are jealous.

One day in July, someone opened a Korean style shop near his store.

clothing

Shop.

In order to attract guests, the other side will sell a lot of similar styles in the small A shop.

This worked as expected, and the business of small A declined a lot during that month.

Small A, like other entrepreneurs, has encountered a competition that is easiest to meet.

Little A stood at his feet and chose to reduce the price to bring back the guests.

But little A always believed in his own vision. In mid August, he entered a group of new products as a strategy to deal with the other side.

But it may be the saturation of the previous market, and the sale of new goods is not ideal.

At this time, the other side observed the new products purchased by small A, and soon bought a batch, but the other party knew that in September it was going to turn cold, so they only entered a small amount of summer clothing and bought more autumn clothes.

The clever thing about the other party is that he did not hang up the autumn clothes in the store, but only hung the summer clothes out.

In October, when A was busy buying autumn clothes, the other's autumn clothes were sold out early.

In that month, little A did not sell a piece of clothing and suffered heavy losses.

Whether it is marketing or face lost to the opponent, small A worried.

In order to throw off his opponent in the competition and to succeed as soon as possible, he became hot headed and thought of a way of breaking the law.

Xiao Wu quietly asked people to buy a small amount of counterfeit clothing, but the quality of the counterfeit clothing was obviously different from that of the previous ones.

Xiao Wu hopes that through this means, he will have an advantage in the homogenization competition.

Xiao Wu Hung the fake products bought in the store and sold them at a cheaper price.

Sure enough, the cheap price has attracted many customers to buy, and this kind of goods also has a considerable profit for him.

He regained hope. He borrowed money from his friends and bought a lot of counterfeit clothes.

It is precisely because he has gone this step that he has buried a "time bomb" for future failures.

Soon after the new product was sold, the trouble of small A followed. Many customers were buying clothes.

trousers

After the emergence of quality problems, one after another came to him to ask for a return.

Small A is in the process of dealing with consumers every day, and has no intention of taking care of small businesses.

Moreover, the local industry and Commerce Department also found his illegal behavior and began to investigate.

Since then, little A's business has plummeted.

In January 2007, he finally broke down and shut down the clothing store.

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Discussion:

1. the failure of small A is inevitable because he deviated from the right direction in homogenization competition.

In today's fierce market competition, we must treat the homogenization competition with a correct attitude to get out of the chaos and expand the market.

The so-called "homogenization" refers to the difference in the same category.

brand

The products imitate each other in performance, appearance and even marketing means, and even gradually converge.

Market competition on the basis of commodity homogenization is called "homogenization competition".

At present, with the highly competitive homogenization of marketing means and the continuous upgrading of market competition, especially the continuous overdraft of consumer market resources, sales work is becoming more and more difficult.

Why do entrepreneurs often get bogged down in the quagmire of homogenization competition? The reason is due to the excessive respect of the customary practices of entrepreneurs, and too much contempt for the source of customer contact and communication preferences.

A good sales business must be based on the collection and analysis of the wide range of customers and competitors' intelligence, and constantly introduce new products, giving people fresh feeling in order to remain invincible in the homogenization competition.

Sales operators such as small A should sell goods, you have no me, you have me cheap, you cheap me affordable, you benefit me to change.

In this way, we do not fight price war, but we must fight marketing and cooperation.

I have more people than you, reputation is bigger than you, and products are better than you. How do you compare with me? There are three characteristics in the final winner of price war. One is the ability to resist consumption, the other is the reduction of products, the opening of new products. Three, there is a price cut for specific purposes, and there are complete measures to consolidate positions after price reduction, so that no one else will finish the game and let others take advantage of it, or if they are finished, it will become a barren place, and the cost of light will not benefit from the cost. "Two"

2., at the same time, operators must have some control ability when they are developing too fast. The following products replace capabilities and funds. They can not see profits and forget the potential dangers. Many short-lived sellers are so dead, so they must brake when they develop too fast, and they should not lose heart.

These are the things that many people can't do.

3. honesty and quality are the cornerstones of entrepreneurs. They lose the two prerequisites before, and entrepreneurs will never succeed.

The market economy is an invisible hand. If you advance according to the rules of the game, it will pull you. If you exceed the rules of the game, it will push you out of the market.