How Does The Shoe And Clothing Brand Of Minnan Stand Up For &Nbsp?
Immerse in
shoes
After more than 10 years of branding, you can see all kinds of brands.
Nowadays, how to revitalize the "Minnan brand" in the main body of the shoe and clothing brand, how to bravely tide over the tide and continue to rejuvenate? My experience is more than ten years as the following points.
First, we are not wolves, we are wolves, and wolves are strong wolves.
Counting the brand of Minnan, which is still strong in today's storm, has a common feature: there is a strong boss! You may have some envy of today's seven wolves, Jin Ba, Li Lang, and noble birds, but the difficulties and hardships at that time are no less than the situation faced by many enterprises today.
However, these enterprises have been bitten by their teeth and have survived. It is not because they are able to survive, but because they will be "very", that is, they are good at finding a way out, seeking "antidote" and finding a solution to the situation.
Now is not "wolf" coming, we must be a strong "wolf" first.
Two, first promote and promote sales, and do a solid job in building brand profitability.
What is "push through"? That is, a guaranteed and sales channel, including the total sales channel and terminal sales channel.
But that is far from enough.
A lot of brand orders will be noisy, but how to manage store sales well, I think, "I only do the goods, shop sales are agents".
brand
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How to ensure the smooth sales of single stores? I think we need to do one thing well: "home" management.
Treat the shop as a family, and guide, guide and educate the guide and staff members. When the customers are friends and relatives, they will welcome each promotion as a happy event in their own home. The sales of natural stores will be achieved.
Three, regain management
The more the management problems, the more loopholes in the self-discipline of the higher level.
Most of these enterprises have a common feature: the boss gets up later than others, sleeps later than others; meeting with criticism, always looking for problems without finding a way; foreign monks are good at chanting; there is no regular and routine work meeting; there is a lack of goal setting, plan plan, and mobile members preach...
Enterprises in Southern Fujian and even China want to break out of their brands and are keen.
market
It is not enough to rely on simple expectations and expectations in the competition. We need to start with our own management structure and management methods. We must manage ourselves well before we can really manage well.
Four, look at problems from outside and inside, engage in business, and build brands.
Do not blame agents, that is our marketing system subordinates;
Don't blame suppliers, that's the front end of our products.
Do not blame the staff cadres. That is the sergeant whom we fight together.
Let us not complain that we have entered the wrong line. That is the foundation of all our achievements today.
Minnan shoes
clothes
The brand has led the trend of brand building in China's footwear industry for many years, and has led to the development of the whole industrial chain's scale and cluster. Now, they are faced with all kinds of new challenges and crises. Only by looking outward, can they acquire the basic skills of winning the future.
In the future, the brand that keeps the leading position in the industry must be: a brand with its own perfect retail system; a brand with the ability to develop and train the employees; a brand with strong product R & D capability that is in line with brand positioning and consumer support; and more importantly, a brand that has a strong heart and can constantly optimize the management strategy and constantly practice the foresight and enterpriser.
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