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Photo: Red Dragonfly Women'S Shoes Pedal Leaning Tower Of Pisa Is Questioned

2008/1/24 0:00:00 10770

Red Dragonfly

A creative advertisement for red dragonflies. In January 23rd, a creative advertisement was made on the homepage of the Red Dragonfly Group's "famous trademark" on the front page of Italy's Leaning Tower of Pisa.

The advertisement has spread widely. Many netizens say that some foreign brands' advertising creativity has hurt the feelings of the Chinese people, and the advertisement may hurt the feelings of the people of Italy.

On the front page of the official website of the Red Dragonfly Group, a huge advertisement for women's high heels is actually used.

In the advertisement, a large red sandal is marked with red dragonfly logo at the bottom.

The heel heel is a tower shaped structure of about 8 stories. The tower is tilted, with the slogan "support is love" on the side of the picture.

Netizens think this tower is the Leaning Tower of Pisa of Italy.

Some netizens think the advertisement is very creative and interesting.

But some other netizens questioned that this advertisement could hurt the feelings of the people of Italy.

Some netizens leave a message: "what would you do if someone smeared you in the newspaper?

What if someone has made your home ugly in the newspaper?

Some netizens believe that the Red Dragonfly Group should explain this.

On the afternoon of 23, the Red Dragonfly Group said that the advertisement on the website of the Red Dragonfly Group's website did use the advertisement which was questioned by the netizens. However, details such as advertising creativity could not be answered, and it was suggested to directly contact the advertising planning company Ye Maozhong marketing planning agency.

Ye Maozhong, a marketing planning agency of Shanghai, did not respond to the matter.

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