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Italy Investigates 30 Fake "Italy" Brands

2012/3/20 14:27:00 21

Italy Survey Brand

The furniture price of Da Vinci is still at a loss, and another round of brands is coming back.

Yesterday, the Italy Foreign Trade Commission Beijing office stakeholders confirmed to reporters that the three batch of 30 fake Italy brands has been submitted to China's State Intellectual Property Office, covering bags, leather goods, home textiles, automotive supplies, furniture, building materials and other industries.


At present, the State Intellectual Property Office of China has pmitted the above information to the General Administration of industry and Commerce and the General Administration of quality supervision and administration of China.


The responsible person said, next, the agency will report complaints to the local industry and commerce administration departments against the enterprises that have not been reformed, and then decide by the industrial and commercial authorities with jurisdiction.


At present, Nino Ferre (Nino Ferletti Italy) and Bestibelli Milan have been denied the trademark registration application by the trademark office because of their own place names in the use of trademarks. Costa, Gofira and STELLA LUNA have also withdrawn the publicity that is known to be from Italy.


The person in charge also told reporters that, in addition to the above 30 brands, after 1 years of collection and investigation, they found more than 60 counterfeit Italy brands in the Chinese market, including in mainland China, Hong Kong and Taiwan and

Korean Enterprises

They advertise themselves as brands from Italy when they advertise, but these brands do not exist in Italy.


Jiajia dream registered or coined


Among these "Italy" brands, there is a brand called Jiajia dream home textile.

Reporters on his official website saw such a slogan "from Italy, the world's Jiajia dream", and its trademark clearly marked the word "Italy".


However, according to the Beijing Office of the Italy Foreign Trade Commission, the "JAJEMON Jiajia dream" trademark is registered in China. The company's residence is marked 5014, room 2, Italy, Florence.

It is proved not to exist. The address is fabricated.


Reporters in Shanghai City Administration for Industry and Commerce

Administration

According to inquiries, JAJEMON Jiajia dream is the core brand of Shanghai Jiali bedding Limited company. The latter is the real operator of the former. The company was founded in June 22, 1999, and its residence is Baoshan District's Baoshan District Town, too.


Xie Jiaxi, manager of Jiajia dream brand department, told reporters that it is not convenient to inform the registered place and origin of the brand.

The company is meeting urgently and will have an account of the public in the near future.


Jijia dream sales person told reporters that the brand is registered in Italy, and the factory is in Changshu.

Most of the products sold by the company are bedding and piece goods.

The price is not much different from the similar products in the market. Only a few products are more expensive. For example, the quilt of a quilt is from Iceland's eiderdown. The factory price is about 10000 yuan.


Reporters in Taobao mall Jiajia dream official flagship store saw that the most expensive pair of the brand was originally priced at 38400 yuan, and the ex gratia price was 13440 yuan.


Do self-employed households also play a big role?


In addition to Jiajia dream home textile, there is also a brand STELLA LUNA of nine Hing Holdings Limited.

Reporters on the nine Hing Holdings official website saw that since 2006, the company has launched its own brand Stella Luna.

Retail business

And successfully entered China's shoe retail market.


Although the nine Xing holding market did not answer the STELLA LUNA registration and origin related issues, she told reporters that STELLA LUNA was positioned in the high-end, and the brand has withdrawn from Italy's publicity.


Italy tuskany Hongkong International Industrial Co., Ltd. was also complained by the Italy Foreign Trade Commission. After enquiry, it was found that the company had no registered information in Hongkong, and the telephone was also false. The actual company name was Beijing Weiyi leather products Co., Ltd., and its office was located in Dongcheng District, Beijing.


In addition, Saab SABO kitchenware is also ranked among the 30 enterprises.

It is understood that neither China nor Italy has "Saab" trademark registration for the production of kitchenware. Its main body of operation is Chaozhou Sai Bo kitchen utensils Distribution Department (self-employed) in Fengxi District, the address is No. 304 Jin Qiucheng 482, Fengchun Road, Chaozhou, Guangdong. Italy Florence has no SABO and produces kitchen utensils.


The Beijing Office of the Italy Foreign Trade Commission said that these "fake Italy brands" are rampant in the Chinese market, distorting the image of Italy brand, but ultimately harming the interests of Chinese consumers.


Schedule list


The first batch


Nino Ferre Nino Ferletti Italy


Bestibelli Milan


OBOSI


Pochini Pochini


Gafera


SSIMO


Tuscan Toskany


Costa Cosda


Milan laundry Milan


Jiajia dream JAJEMoN


The second batch


Saab SABO


San Marco San Marco


Nino La NINORIVA


Gladiator /GLADIATOR


Old man Larento/Laorentou


Milan air MILANAIR


STELLA LUNA


Leonardo Vinci L&D/LEONARDO.DA.VINCI


Isaiah ISAIAH


BOSNIA


The third batch


Rich collar FORTEI


Howard CODEX


Hua Li Leo VALERIO, Yu Lun U LENS


Bi tu BITTO


George Giovanni GIORGIO GIOVANI


Tian en Tai Ti TEENTITY


Pescara PESCARA


Roman holiday ROMEHOLIDAY


Wordsworth VASTO


Pleasure rose DOLCE ROSA (A06)

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