Jingwei Textile Machinery: Realize Marketing Integration &Nbsp; Build Digital Legion
2011 is
Jingwei Textile Machinery Limited by Share Ltd
An important year in the history of reform and development.
The main business income and order amount of the company's textile machinery have reached a new high. The export pattern has broken the situation of the export of the single spinning equipment. The acceleration of the pformation of scientific and technological achievements has taken the initiative for the new products to become the "capability and the market". The company also acquired the PROTTI computer flat knitting machine project in Italy, and reached a cooperation intention with an international loom enterprise, and initially established the international pattern of the textile machine operation.
Innovation is the source of eternal vitality for enterprises. Under the current fierce market competition environment, only by constantly innovating and innovating, promoting the pformation of management mode and management structure, adapting to changes in circumstances and customer needs can we make new breakthroughs in business development.
And marketing integration and information reconstruction and upgrading are the two tough battles that Jingwei Textile machinery has to fight this year.
- integrating cotton textile sales network
Marketing integration is an important measure for the strategic reorganization of Jingwei Textile machinery.
In 2011, the warp and weft textile machine carried out a bold exploration and Practice on the unified management of sales personnel, the unified sales of products and the unified sharing of resources.
The company started the work of integrating the cotton textile sales network, established regional sales teams, and formulated the management system and assessment methods. The Jingwei Textile machinery sales company mode was officially run in early 2012, and the integrated sales area accounted for more than 70% of the sales of cotton spinning equipment. It provided a strong support for implementing the intensive business strategy and maximizing the efficiency of the spinning machine business.
Jingwei Textile Machinery
General manager Yao Yuming said that in 2012, the company will gradually realize the high concentration and optimization of the domestic cotton spinning equipment marketing resources, increase the tracking and services to high-end customers and important markets, expand the sales promotion products to the promotion services, extend the profit from products to service revenue generation, realize the pformation from "selling products" to "selling services", strengthen the market segmentation work, focus on increasing the promotion of innovative and high-yield products, build differential competitive advantages, form new benefits growth points, increase the sales of spare parts, drive spare parts business with host sales, and promote the sale of main products by spare parts Service.
The integration of marketing resources also includes the layout adjustment of overseas markets.
In 2012, Jingwei Company will strengthen overseas distribution work, establish factories in key areas, continuously increase export products, expand international market share and accelerate the implementation of the "going global" strategy.
- promoting information upgrading
Yao Yuming said that through in-depth development and extensive utilization of information resources, enterprises can integrate logistics, human flow, capital flow and information flow to manage, maximize the use of existing resources of enterprises, effectively reduce costs, speed up business process reengineering, maximize the economic benefits, and further enhance the core competitiveness of enterprises.
This is also the ultimate goal of enterprise informatization construction.
In order to achieve the goal of building "digital longitude and latitude", enterprises should reconstruct and upgrade through informatization, so as to realize the pformation from management informationization to information management at all levels of business.
According to Yao Yuming, the information construction of enterprises will be based on the principle of "overall planning, pilot projects and gradual promotion". In 2012, we will focus on the implementation of Jingwei headquarters, Yuci branch and Qingdao Hongda SAP (enterprise management solution) project. We will build a pparent, efficient, integrated and controllable enterprise management and operation platform to enhance the company's centralized control and profitability, and promote the pformation and development of the company.
In addition, improving the capability of independent innovation is the fundamental way to make textile machinery business stronger and better. It is also the source of the development of textile machinery enterprises.
As far as the textile machinery market is concerned, there is still much room for development of textile machinery products with high automation, reducing employment, saving energy and reducing emissions and improving the quality of textile products.
Yao Yuming said, "this year
Jingwei Textile Machinery
We will continue to adhere to the R & D direction of high speed, high efficiency, digital intelligence and green environmental protection, strengthen the docking of R & D and sales departments, formulate meticulous product research and development plans, ensure product research and development meet the market demand, strengthen the docking between R & D and supply departments, continuously push forward the cost reduction from design links, enhance the performance price ratio of products under the premise of guaranteeing product quality, strengthen the docking between R & D and production departments, speed up the market of new products' "pfer production" and "capability"; at the same time, strengthen the docking between R & D and customers, so that customers can directly participate in the process of design, improvement and so on, so that new product research and development can meet customers' needs faster and create value for enterprises.
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