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Shenzhen Garment Enterprises Reduce Production Links To Design Expansion

2012/3/6 10:59:00 16

Clothing Enterprises In Shenzhen

In March 2nd, Hu Haoju and Xie Jinbo took part in the delegation of Dalang party and government to Shenzhen to inspect Shenzhen garment industry base and Huaqiang culture and technology group, so as to speed up the pformation and upgrading of traditional industries in Dalang.

Triple

"Building" draws lessons from valuable experience.

After the first study in February 10th, Dalang has embarked on the three journey of "learning" for a month, with its footprints in Foshan, Guangzhou and Shenzhen.


I visited the big wave street.

Garment industry in Shenzhen

After the base, Hu Haoju, Secretary of the Dalang Town Committee, said that Dalang should learn from Shenzhen to gradually reduce production links, expand its forces to the design and sales links, and march towards the wool textile city and connect with the world.


Speed up the development of Wool Textile City


Dalang is only one word with big waves. The former is "famous Chinese sweater town" and the latter is Shenzhen garment industry base.

In March 2nd, the Dalang party and government inspection group entered the big waves, facilitated the exchange learning of the two garment towns.


It is understood that the clothing industry base in Shenzhen has introduced 22 well-known domestic garment enterprises, of which only the Fashion Group Co., Ltd. last year sales amounted to 2 billion 200 million yuan.

Different from the development path of the world factory, the Shenzhen garment industry base pays more attention to brand management, and the brand value of the movie brand reaches 680 million yuan.


"Let the fashion and creative industries become a pillar industry in the region, making big waves an important part of Shenzhen's creative capital and brand city".

Big wave Street responsible person said, the clothing industry base two phase planning land more than 200 thousand square meters, will be equipped with clothing public service platform, enterprise headquarters building, incubator, R & D center and other projects.


The development mode and pformation experience of the big wave Street clothing industry have made the members of the Dalang delegation an eye opener. Hu Haoju pulled Chen Xipei, chairman of the Dongguan Wool Textile Association, to the side. He said with earnest words: "our entrepreneurs must go back to think carefully, and the wool weaving of Dalang must take the road of brand development."


Big wave has garment industry base, and Dalang also has 10 square kilometers of wool weaving trade city.

Hu Haoju said that Dalang's next step is to accelerate the extension of the industrial chain, learn from Shenzhen to gradually reduce production links, expand troops to the design and sales links, march towards the wool textile city, and join with the international market.

At the same time, we should speed up personnel training, make great efforts to do a good job in soft environment, do well in urban matching, and retain talents in a first-class environment.


Holding a summing up meeting on the bus


In the 4D movie of "conch bay", the crabs and flocks of small fish go to Dalang guests and get close to the members' hair, clothes, mouth and nose.

In Shenzhen Huaqiang culture and technology group Limited by Share Ltd, members of the Dalang delegation passed a "cartoon addiction".


  

Shenzhen Huaqiang

There are 8000 employees, of whom 50% are R & D personnel.

Its products include 4D cinema and supporting 4D movies and theme parks, and products are continuously sold to more than 40 countries such as the United States.

In 2010, Huaqiang animation production reached 12818 minutes, ranking second in China. "Conch bay" is one of the special films produced by Huaqiang.


Huaqiang's strong R & D strength shook members of the delegation of Dalang.

In order to strike while the iron is hot, on the return bus, Xie Jinbo, deputy secretary and mayor of Dalang Town Committee, moved the summary to the bus in advance.

Xie Jinbo, on the spot, asked everyone to spend 3 minutes talking about the feelings of visiting and talking about the next step.


Chen Zhuquan, Secretary of the general Party branch of Lantao community, believes that the soft and hard environment is the first element to retain talents. Next, the Lane head community will make good contributions to the two woolen Market in the area and make full efforts to create 10 square kilometers of wool textile city.


"Whether leading cadres or modern entrepreneurs, we must be good at learning from others, learning and knowing less."

Xie Jinbo stressed that the building of Huaqiang brand is inseparable from its strong talent team. Leading cadres and entrepreneurs here must think carefully about how to have a good mechanism for nurturing and introducing talents.


Voice: the key to strong wool weaving is to retain talents.


Chen Xipei (Chairman of Dongguan Wool Textile Industry Association):


To build a 10 square kilometer weaving town, first of all, we must do a good job in the surrounding environment, such as supporting the surrounding businesses and upgrading the roads.

At the beginning of the establishment of the wool textile trade center, I pulled a group of design talents in Shenzhen, but because the surrounding supporting living environment is not ideal, then they all failed to stay in Dalang, which is worth pondering.

Two, we should try our best to do well in resettlement of talents.

It is also a very important aspect for enterprises to keep people in mind and put their children in order to relieve their worries.


Ren Qingwei (executive vice president of Dongguan Wool Textile Association):


  

Wool Textile City

Dalang is the development base of industrial pformation. What I have been trying to do in recent years is how to pform from previous production to R & D and how to pform to market. I hope to be the leader of the industry.

In addition, the online sale is a piece of work that I have to do. Let's see if Dalang sweater can make the online sales bigger and stronger. The enterprises can't open an office in Guangzhou because of the good Guangzhou market. Harbin is ready to open an office in Harbin.

Moreover, we must strengthen the introduction of talents.

Now our enterprises have added a lot of CNC looms, but many of them are simply processed, instead of creating additional values. To fully exploit the potential of our CNC looms and create value, we must strengthen the introduction of talents.


Ye Peihua (vice chairman of Dongguan Wool Textile Industry Association):


At present, the difficulties encountered by Dalang are expensive resources and high cost. Therefore, it is more important to improve the added value of products from product development.

We have the most numerically controlled looms all over China and even the world. The hardware conditions are so good. In terms of talent introduction, I think it is necessary for the government, the wool textile industry association and the enterprises to spend more time trying to attract and introduce talents through government subsidies, enterprise subsidies and so on, attracting some famous designers from the national fashion circles to jointly enhance the R & D capability of the wool products, so that the wool industry in Dalang will be more distinctive and attract more customers, and the added value of the products will be higher.

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