Expert Analysis Of Brand Name Design For Footwear Manufacturers

China

At the Canton Fair in 1986, a dozen square meters of booth were on the floor, displaying some jeans.

The salesmen of Guangdong textile import and export company are anxiously waiting for the new results of the market acceptance.

No one could have imagined that these jeans became the first pair of jeans exported to the United States in Guangdong.

From scratch to today's most important cowboy processing area in the world, the export of Guangdong denim garments has accounted for 60% of the national cowboy clothing exports.

However, as a later man, Huang Yihua, general manager of Dao Heng Long Garment Industrial Co., Ltd. was not happy at all.

Huang Yihua: to tell you the truth, especially last year, I was really tired and exhausted.

We can not just look at the production, but also want to operate on the basis of production, and then slowly raise the brand concept.

As Huang Yihua said, compared with the bad external environment, the more important problem facing China's manufacturing industry is the lack of independent brands.

Of the 500 most valuable brands in the world in 2010, there were only 17 brands in China, and the top 100 were not listed.

We are still in the middle and lower reaches of the global industrial chain.

Reporters in the Pearl River Delta area, a number of private enterprises interviewed learned that, with the rapid pformation and upgrading of the Pearl River Delta enterprises, a lot of small and micro enterprises realized that the era of relying entirely on the replacement processing has gone, they began to have their own brand awareness.

Liang Yaowen, director of the Guangdong provincial foreign trade and Economic Cooperation Department, also called on the invisible hand of the government to guide enterprises to establish their own brands.

Liang Yaowen: slowly from OEM to commissioned design, the development of basic brands should guide them to establish their R & D centers, create their own brands, and set up some platforms in a government to help enterprises pform and upgrade.

Wei Tao, general manager of global marketing of the international e-commerce platform, believes that the current environment has also given quality manufacturers an opportunity to expand the market and create brands.

Wei Tao: manual manufacturing, these manufacturing industries in Europe, especially in Eastern Europe, because of the European debt crisis, their shoes and other manufacturing industries have been hit hard, they are also looking for the pfer of industrial chain, they will gradually shift the entire manufacturing link here.

Apart from the lack of independent brands, the loss of Chinese shoes and clothing industry on patent intellectual property rights has also become a weakness.

According to a survey, China's external dependence on technology reaches 50%, more than 60%.

Liu Mingkang, former chairman of the China Banking Regulatory Commission, pointed out that China's manufacturing industry urgently needs to break the division of regions, sectors and industries, take the form of reorganization, merger and merger to promote strategic restructuring among enterprises, reduce operating costs and give full play to the comprehensive advantages of enterprises.

I hope that China's manufacturing industry, which is undergoing pformation pains, should not lose its original direction of pformation.