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Cultural And Creative Elements Support Haining'S Leather Rising Again

2012/3/3 12:29:00 27

These two days, Haining China Leather City Limited by Share Ltd deputy general manager, Charles forest is particularly busy: one side of the link

Leatherwear

The designers took part in the training of the London Fashion Institute and began to introduce the design team cooperation from the Chinese Academy of fine arts and Tsinghua University.

Import, build enterprise creative platform; go out and feel international

fashion

The latest pulsation of the trend relies on cultural creativity to enhance industry and improve product value. It has become a new engine to pform and upgrade the three traditional industries of Haining leather, warp knitting and home textiles.

Last year, the annual sales of these three major industries in Haining were more than 20 million yuan, and the scale enterprises realized 34 billion 983 million yuan in output value, an increase of 23.7% over the same period last year.

In recent years,

Raw material

With the increase of prices, the rising cost of labor, the homogenization of industries, and the aggravation of low price competition, the profit margins of the three traditional industries in Haining are becoming increasingly small.

"Let creativity play the leading role and benefit from creativity is the way to upgrade Haining's three traditional industries."

Lin Yi, Secretary of the Haining municipal Party committee, said that only by constantly injecting cultural elements and speeding up the pace of creativity can traditional industries rebuild their core competitiveness.

After the Spring Festival, the popularity of Haining leather fashion center was reunited, and 69 leather R & D enterprises and 26 leather design studios were settled in succession.

clothing

The Institute's creative center and the Institute of fashion design of Tsinghua University Beauty Academy are the "big names" of domestic fashion design. LV, Chanel, GUCCI and other designer designers are invited to teach.

Zhang Sifeng, President of Haining leather Designers Association, told reporters that at present, there are fewer than 200 leather furniture enterprises in Haining with full-time designers. The total number of designers is over 1000.

The full flow of cultural and creative elements has provided strong support for the re emergence of traditional industries in Haining.

Nuozhi Leather Co., Ltd., which has been doing many years of Armani, MaxMara and other international big names, now owns not only 7 full-time designers, but also the design room to the fashion capital of Florence, Italy. Every year, seven hundred or eight hundred new designs are available for customers to choose.