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After Lining'S Reform, The Market Performance Is Low &Nbsp; It Is Intended To Restart The Olympic Strategy.

2012/2/18 14:50:00 12

We have not yet stepped out of layoffs.

Lining

Sports, told reporters today that the Olympic strategy will be Lining's "core work of the year". Insiders say that this will become a new downturn for Lining.

market

Important measures of performance.

Lining public relations told reporters at the same time, the main body of the layoffs will be placed in IT, strategic, administrative, legal and other functional departments, but the specific number of layoffs is still being worked out.

Li Ning Co announced in February 3rd that it will start layoffs.

In response to the layoffs, the Li Ning Co said in a written statement to reporters that this is the initiative of Li Ning Co to optimize its organizational structure and personnel adjustment. The layoffs can reduce the proportion of manpower costs to group sales and plan to reduce the share by about 0.5 percentage points in 2012.

Reporters today learned from the Li Ning Co, for the Department of layoffs, Lining public relations department told reporters that the layoffs do not involve business development and other front-end departments, personnel restructuring and

Layoffs

The main body will be placed in a number of functional departments, such as IT, strategy, administration, law and other departments.

For the number of layoffs, Lining said, at this stage has not yet been finalized, "I believe the proportion will not be raised."

In addition, Li Ning Co said that the core work of this year is Lining's Olympic strategy. Lining's public relations department said that this year is the Olympic year. "We will take advantage of the London Olympic Games, and sponsor the national team to connect the image and concept of Lining, China's first sports brand, to better connect with Chinese consumers and enhance the brand image."

According to the reporter, the Olympic year has been a year for the sporting goods brand to exert all their strength. It is also a year of "bumper harvest" of these sports brands. At the 2008 Beijing Olympic Games, Lining, as a representative of Chinese athletes, lit the Olympic torch on the "bird's nest" above Beijing's "bird's nest" and pushed the development of Lining's sports brand to the peak. In the next two years, Lining's sales performance rose sharply, and the sales volume in the Chinese market once surpassed world famous sports brands such as ADI Nike.

However, as Lining was unable to extricate himself from the pformation "mire" and lost his figure in the Doha Asian Games, the outside world once accused the incumbent Lining brand CEO Zhang Zhiyong, "the absence of the Doha Asian Games is the loss of Doha Asian Games business opportunities", thus showing the importance of the Olympic strategy to Lining.

According to the analysis of the industry, Lining will take the Olympic strategy as "the core work of this year" or try to pull Lining's low performance in the market with the help of the London Olympic Games.