FILA China'S Trademark Is Acquired By BELLE.

As the leader of footwear retailers in mainland China, BELLE international has the most extensive retail network, which will benefit a lot from the increasing consumerism and the growing disposable income of the mainland.

After acquiring the brand of miaali and Fila, BELLE recently acquired the fifth largest footwear brand in China at a relatively cheap price.

BELLE currently has 5 of the top 10 brands, with a total market share of 21.5%.

After many years of winning the first place in women's shoes market share, BELLE's market share in men's shoes has also climbed to the top.

As the largest authorized distributor of Nike and Adidas in China, BELLE will turn FILA, the world's third ranked fashion brand, into another back to back (Kappa).

Concrete plans will be introduced in the first half of 08 years.

Because BELLE has strong sales channels, FILA business will be successful.

FILA brand was founded in 1911 by FILA brothers in Italy BIELLA. It has been in the history of nearly 100 years.

In the 70s of last century, FILA combined with diversification strategy to expand sportswear business.

In the years to come, golf, tennis, fitness, yoga, running and skiing have been developed. It has finally established the backbone of the world famous sports brand, and is regarded as the representative of art and a paragon of luxury.