Not Taking The "Ordinary Road", Shaanxi Garment Industry Is Brewing Again.

In the financial crisis,

Many people may think of Guangdong, Jiangsu and other southeastern coastal cities, and few people will think of Shaanxi.

In fact, after several years of development, the clothing industry in Shaanxi has been moving forward in a low profile and showing the situation of incense outside the wall.

"It can be said that Xi'an

At present, the Shaanxi garment industry conference is held in Xi'an.

The main responsible persons of textile research institutes, textile printing and dyeing enterprises and garment enterprises from the whole province attended the meeting.

According to the general assembly, under the circumstances of global economic crisis and weak development of garment enterprises in southeast coastal cities, Shaanxi's clothing industry has increased its sales revenue by 30% in 3 consecutive years.

Since the beginning of last year, many enterprises in Shaanxi, PetroChina, Sinopec and Ministry of railways have won many successful tenders, which has attracted the attention of the same industry in China.

The textile industry is a traditional pillar industry in Shaanxi.

In recent years, the garment industry in Shaanxi has made considerable progress.

"In the context of a continuous downturn in the national garment market, it is very valuable that we keep growing for three consecutive years."

Chen Huian, vice president and Secretary General of Shaanxi garment industry association, told reporters.

It is understood that from January 2011 to October, the garment enterprises above Designated Size reached 13 million 10 thousand production lines, realized the total industrial output value of 1 billion 801 million yuan, realized a profit of 106 million yuan, and realized sales income of 1 billion 445 million yuan.

"CPI continues to rise, prices are soaring, leading to a small increase in clothing prices.

The garment industry in Shaanxi can grow at the same time in terms of total output value, profits and sales revenue. This is a very difficult result for Xi'an in the inland city.

Chen Huian said.

Since 2009, the textile industry of Shaanxi province has implemented the revitalization plan and development plan for three years.

Nowadays, 26 clothing projects in Shaanxi province have been included in the provincial project financial subsidy scheme, of which 2 projects have been included in the national plan, which has received 29 million 270 thousand yuan of government financial subsidies, stimulating 1 billion 258 million 800 thousand yuan in the whole industry's technological pformation, and more than 20 garment enterprises have reduced about ten million yuan of land use tax.

"At present, there are 2 enterprises over 200 million yuan, 4 over 100 million yuan, and 10 industrial output value exceeding 50 million yuan in the clothing industry of our province."

Chen Huian said, "after the development of precise positioning, Shaanxi's functional industries such as functional clothing, wool cold proof clothing and foreign trade garments have basically taken shape. The Baoji Weibin garment industrial park, Xi'an Modern Textile Industrial Park, Xianyang Xinxing Textile Industrial Park, Yulin Xisha light textile industrial park have been formed and are being built."

Rise again

Miss Guo is the boss of a clothing store in the open area. She is a brand of a Hangzhou apparel company.

She said that compared with the clothing brands of other provinces, she even wanted to represent Xi'an's local brands. After all, joining and visiting in the field were all a laborious and arduous task. If acting local brands can save a lot of things.

"In fact, Xi'an people are also fashionable and have strong consumption ability. The clothing sales market has been very hot.

But after market research, I found that the local brand clothing is less, and the clothing brand of southeastern cities is lagging behind both in style and in international and domestic fashion trends.

Therefore, under the comprehensive balance, I chose the brand of the Hangzhou company. "

Speaking of which, Miss Guo is also very helpless.

Although Shaanxi is not a strong garment manufacturing province, the market is booming.

Because of the advantages of geographical location, the clothing market in Shaanxi can form radiation to the northwest and southwest regions, and is also the main position of the major brands in the country.

"It is a great pity that Shaanxi can not get enough famous clothing brands in the whole country, and its national influence is limited."

Chen Huian said.

However, the clothing industry in Shaanxi has two advantages: one is functional clothing, the other is wool cold clothing.

Speaking of Northern Shaanxi, the public's understanding of this area is rich in energy resources, but we do not know that there are abundant wool resources.

"Pure wool cold proof clothing is filled with fine and fine wool. It has the advantages of light weight, warmth retention, moisture absorption and breathability, and overcomes the bloated appearance that the traditional down jacket can not avoid.

It can be said that the wool cold proof clothing will become the mainstream consumer goods in the future market in the future.

Chen Huian said that Yulin has abundant wool resources. In the early 90s of last century, there was a peak period for the development of woolen clothes. But at that time, some dealers had forgotten the meaning. They had mixed sand and stone into wool, thus causing the domestic market's resistance to Yulin wool, thus affecting the overall development of Shaanxi's wool cold proof clothing industry.

"In recent years, after the government's support and adjustment, the wool cold proof clothing industry has risen again, and has contributed a lot to the development of garment industry in Shaanxi province."

Nowadays, a number of backbone enterprises have been formed, such as sheep boss, seven flowers, etc., and have been doing advertising in CCTV for five years, becoming a famous regional brand in China.

In addition to the wool cold proof clothing industry in Northern Shaanxi, Shaanxi functional clothing is also one of the dominant industries.

Chen Huian said.

Since last year, garment enterprises in Shaanxi have won frequent bidding in many industries, which has attracted wide attention from the same industry in China.

This is inseparable from Shaanxi's commitment to the study of functional textile materials.

Due to the nature of occupation, outdoor work of some occupations is very demanding for uniforms, requiring antistatic and anticorrosive functions.

"Xi'an has such scientific research and production advantages, both in talent research and development, production and production, are in the leading position in the country."

It is precisely because of the advantages of Shaanxi clothing and the key development in the field of superiority that in the past three years, the garment industry in Shaanxi has made considerable progress and development.

"We don't take the unusual path.

Only by finding the right position can we stand out in the competition.

Chen Huian said.

Practice hard

For a long time, the clothing industry in Shaanxi province started late and small in scale and lagged behind the southeast region in popularity.

"The five provinces and cities in the eastern coastal areas of Guangdong, Zhejiang, Jiangsu, Shanghai and Shandong are known as the five giants in China's garment industry. The total output of these five provinces and cities has accounted for 72% of the whole country.

Compared with them, there is a big gap in human resources, technology input and brand building.

Generally speaking, we have more processing enterprises, fewer brand enterprises, more micro enterprises, less Enterprises above Designated Size, more low-grade products, and less high-end products.

These industrial structure problems have always existed.

Speaking of the development of clothing industry in Shaanxi Province, Chen Huian said, "if we want to make a tough job, we must try to compete with our own weak spots. We will be able to achieve the same result, but we may not get the desired result.

Only by finding the right market orientation and finding the right direction of development can we get the desired results.

Over the past few years, the phenomenon of industrial pfer has appeared in China's textile and garment industry, and began to shift from the southeast to the central and western regions. A number of brand clothing enterprises in the eastern coastal areas have also been seeking cooperation in Shaanxi in various forms in recent years.

"We should seize this opportunity and actively learn from the technology, management and ideas of developed regions, thus promoting the development of garment industry in Shaanxi province."

Chen Huian said.

"In the past three years, the garment industry in Shaanxi has changed a lot. Many enterprises have good market positioning and have their own brands, but compared with developed regions, they are just starting."

Cao Junnian, inspector of Shaanxi Provincial Department of industry and information technology, pointed out that "the output value of clothing in Shaanxi has about 2000000000, but the sales of clothing market in Xi'an alone amounted to about 10000000000 yuan. It can be said that the development prospect of the garment industry in Shaanxi is very good."

As the boss of Northwest garment industry, how to get a share in the fierce market competition is an urgent problem to be solved in Shaanxi province.

"The next step is to make rapid progress in the garment industry in Shaanxi. First of all, we need to solve the following problems."

Cao Junnian said, first of all, we must find an accurate market positioning.

In order to develop enterprises, we must have a good position, especially the backbone enterprises in the garment industry.

Secondly, we must be good at integrating social resources. The combination of production, teaching and research between scientific research institutes and enterprises is a kind of resource integration. "Xi'an has great advantages in scientific research. We must grasp this scarce resource and develop the garment industry."

While doing well these two points, we must also do well in the construction of clothing brand, and let Shaanxi clothing brand "go out".

Brand is a hard work. Besides propaganda, upgrading the quality of products is also the key.

Moreover, in the course of development, we should firmly embrace the regiment and avoid "fighting the enemy".