Wenzhou Shoe Industry Promotes Regional Brand To Boost Market Development

In 2006, Wenzhou The municipal government has chosen the leather shoes industry to carry out the pilot project to enhance the quality of famous brand cultivation. enterprise ABC is divided into three categories, giving priority to class A enterprises.

In 2008, "Wenzhou (International) shoes capital" was named Zhejiang regional brand. In March 2009, "Wenzhou (International) shoes capital" Zhejiang regional brand officially. Listing Since October, the first Wenzhou Zhejiang regional brand alliance standard has entered the implementation stage. The access conditions include seven aspects, namely, enterprise qualification, product quality requirements, management system, raw material control, factory inspection, after sale service and enterprise development plan, especially in the product quality requirements.

Another reporter has learned that the right to use the "Wenzhou (International) shoes capital" brand of Zhejiang regional brand is owned by Wenzhou shoe leather industry association. According to the relevant supervision and management measures, enterprises with the title of famous brands above the provincial level will use the "Wenzhou (International) shoes capital" Zhejiang regional brand logo to go to the market in the future.

Footwear companies outside this range can apply for identification as long as they meet the alliance standards provided by the shoe leather industry association. To this end, Wenzhou shoe leather industry association has initially planned to use a year's time, in the city's 216 class a footwear enterprises selected 100 or so unified "playing cards." The Wenzhou municipal government will give a reward of 500 thousand yuan and 100 thousand yuan for the establishment of the national and provincial brand respectively.

The industry said that the promotion of the use of regional brand is the footwear industry in Wenzhou. Hold together The vivid expression of the market is also a leap from Wenzhou's single brand to regional brand.