Shishi: Borrow The Advantage Of The International Children'S Clothing City &Nbsp, Enhance The Competitiveness Of The Industry

At the first session of the six National People's Congress of Shishi, many municipal people's Congress representatives proposed the construction of the international children's wear city combined with the actual development of children's clothing industry in our city, so as to comprehensively enhance Shishi. Children's clothing industry Competitiveness --

"Shishi children's clothing has industrial and market basis, and the construction of the international children's wear city is conducive to narrowing the gap between Zhejiang and Foshan, and leading the optimization and upgrading of China's children's clothing industry," said. At the six session of the National People's Congress, many representatives of the Municipal People's Congress recommended the construction of the international children's wear city combined with the actual situation of the development of children's clothing industry in Shishi, and comprehensively promoted the children's clothing industry in our city. Competitive power 。

Children's clothing industry occupies an important position in Shishi clothing industry. According to statistics, at present, the children's clothing industry in our city produces at least 2 to 300 million pieces of clothing each year, and the output value and spanaction volume of related industries are nearly ten billion yuan, accounting for more than half of the total output value of Shishi clothing industry. After more than 20 years of development, Shishi children's wear industry has formed a complete industrial chain centered on the production and processing of children's clothing and apparel, which involves the research and development of children's clothing products. Design Garment processing, accessories and accessories are produced in various fields such as information, logistics and marketing.

As the children's clothing production base in Feng Li area, the children's clothing production enterprises around the Xiangjiang Road have formed a cluster development effect, with an annual output value of about 1 billion 500 million yuan, and have children's clothing brands that have an impact on the whole country, such as "little buddies", "seven colored clouds" and "wild leopards". At the same time, there are a group of more competitive children's clothing enterprises and children's wear trade companies in 92 road Southern China, Longhua children's wear wholesale market and rural road children's clothing trade market. A large number of foreign trade children's clothing shops, brand exhibition shops or children's wear trading companies are coming to the market every day. When the first phase of the town road is put into operation, it operates in the professional market positioning of Shishi's foreign trade children's wear. There are more than 230 different foreign trade children's clothing stores, brand exhibition shops or children's wear trade companies.

However, in the rapid development, Shishi children's clothing industry is also facing new development bottlenecks. The survey found that at present, children's clothing industry market development is not enough, the lack of full-time children's design talents, children's uniform design and other issues, affecting the further development and growth of children's clothing industry in our city.

At present, the construction of the two phase of the town road is advancing steadily. Many people of insight believe that the two phase of the town road is the unique advantage of the international children's wear city and a mature market atmosphere. The industry of the children's wear industry suggested that the municipal Party committee and the municipal government should introduce relevant policies and measures to build standardized, large-scale, specialized and modernized international children's wear cities on the basis of regional characteristic industrial resources. Through hand in hand with famous brands and modern business operation and management methods, we will push forward R & D marketing headquarters to form a trading platform for Shishi children's clothing enterprises, and guide enterprises to create brands and create famous brands, and continuously enhance the core competitiveness of enterprises and products, thus bringing broader space for the development of Shishi children's wear.