Online Shopping Has Strong Impact On Department Stores And Winter In Winter

Though it is warm winter,

A few days ago, Nelson released the third quarter of 2011, China's consumer confidence index showed that consumers in the first tier cities of 3/4 said they would choose more online shopping.

Online shopping on tradition

Predicament

Declining performance of Guangzhou Department Store

Guangzhou department stores, which have stepped up their sales promotion, still can not escape the fate of declining performance.

Recently, reporters learned from people familiar with the situation that sales of Guangzhou's department stores in nine, ten and November declined by 5% to 10%, especially the clothing and household appliances that promoted department store sales.

"On the one hand is the impact of online shopping, on the other hand," autumn tiger "hinders the early arrival of cold air, which directly leads to the biggest profit in winter clothing sales.

According to incomplete statistics, sales of clothing in many shopping malls in Guangzhou dropped by 30% over the same period last year.

A senior member of the department store told the Yangcheng Evening News reporter, "therefore, in November this year, the sales frequency of some department stores in Guangzhou doubled."

Xie Shiping, managing director of Mei Dong department store, told reporters that the recent international and domestic economic situation is not ideal and the overall demand has declined.

Xie Shiping believes that the impact of the macro environment on the retail industry is mainly manifested in two aspects.

First, under the influence of inflation, the disposable income of residents is decreasing, and the consumption space of clothing and fashion is squeezed. On the other hand, the economic depression and the uncertainty of consumers' future will lead to a decline in consumer psychological expectation and a reduction in desire to buy.

"Although the downturn in the department store industry is phased, the impact will start at least for the first half of next year," he said.

Countermeasures

More promotion OR timely pformation?

How to deal with difficulties? Xie Shiping believes that the most effective way is to promote sales.

"When the economy is in the doldrums, the flow of the department stores will decrease.

Therefore, how to seize the membership is the most important task for the current department store.

At the same time, he said, department stores should also increase the service quality and interact with consumers.

However, some experts believe that change must be more thorough.

"Department stores are going downhill."

Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, told the Yangcheng Evening News reporter that "the business model of department stores can no longer adapt to the survival environment of the new retail industry.

We must adjust the pformation, such as the development of shopping centers and professional shops, so that we can have a way out.

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Related reports

Traditional department stores

Facing pformation

According to reports, "in the high rent, high labor costs and the impact of online shopping, traditional retailers are facing pformation, otherwise the overall profitability of the industry will decline."

Guo Geping, President of China Chain Store Association, pointed out that excessive competition in retail industry has already appeared in specific formats and local areas.

According to KPI database statistics of China Chain Store Association, by the end of the third quarter of 2011, the number of typical stores decreased by 2.5%, and the gross profit margin decreased by 0.5% on average.

Excessive competition will reduce the overall profitability of enterprises, threaten the survival of small and medium-sized enterprises in their areas, and lead to mergers, acquisitions and closures among enterprises.

The pformation of shopping center is another big way.

At present, Taiwan Far East holding group, the parent company of Pacific department store, is planning to build shopping centers in Pudong, Shanghai.

BBK, TESCO Tesco, Carrefour and other department stores and store operators also test the water shopping center.

"Human needs to interact and experience, entertainment, catering, shopping multi-purpose shopping center to meet the above needs, which is irreplaceable online shopping."

Guo Geping pointed out.