DARLING&Nbsp; HORSE: The First Domestic Free Men'S Wear.
brand
Heritage culture, culture carries brand.
Brand culture is the core of the brand DNA, which passes through the spiritual realm.
Model
It gives consumers a high level of emotional experience and spiritual comfort, touches the hearts of consumers, and inspires their recognition of brand culture.
At present, many casual men's brands in China take the pursuit of men or a certain personality and other artistic conception as a niche market positioning to get customers' cognition and stimulate their customers' personality needs.
For example, "Mark Wafi" is an intellectual man; "Ai Dun Bao" is a modern gentleman; "seven wolves" are positioned in men's clothing; "tiger" is located in successful men; "Qipai" shows the national temperament; "dancing with Wolves" shows the spirit of adventure and so on.
Recently, as a new force for men's clothing in China,
DARLINGHORSE
"The brand has pioneered the" free men's wear "in China. It has called out the slogan of" real man, more freedom ". It provides men's fashion with a spirit of freedom for modern urban men living under busy and pressure. It advocates a way of pursuing freedom and relaxation.
The responsible person of the "DARLINGHORSE" (Delhi Moorhouse) brand said that the modern urban male should strive to advance in the workplace, and shoulder the heavy responsibility of the family on the other hand. Although they are bold and intelligent and brave enough to take responsibility, under the pressure of long-term high intensity and fast pace of work and life, their inner desire for freedom and burden reduction, eager to break free from constraints, change their way of life, get free space and enjoy the pleasure of the soul.
The "DARLINGHORSE" brand has been acutely aware of the potential and huge personality needs of modern urban men, and has pioneered the "free men's wear" in the domestic market.
The "DARLINGHORSE man" brand "free men's wear" is located in the 25-45 year old urban professional man. It continues and sublimates business casual men's dress, which is "equally harmonious and easy to handle". It has hired the fashion designer of the world fashion center, Milan, Italy, as the chief design Consultant of the brand, and with the original HPC (Humanpoweredcutting) human power tailoring technology, fully considering the comfort of various parts of the human body during the tailoring process, providing convenience for body movement, and also creating a new free men's suit with the body's free space and comfortable comfort. (DelMaccino)
style
。
In order to cater to the tastes of Chinese consumers, the "DARLINGHORSE" free men's wear puts forward the concept of "tradition based" and "leisure", which provides a relatively relaxed but professionalism way of dressing and is relatively free to choose and match clothes.
Wearing a strong sense of three-dimensional and comfortable, showing men's natural and free, free temperament and wind to achieve the change from body freedom to mood free; always on the fabric of high quality, select cotton, worsted, pure silk, linen and other top worsted fabrics, add some scientific and technological factors such as ironing, washing, wearable, elastic and new fibers to improve clothing's implicit ability, add free and comfortable in neat and neat, and add leisure interest to professional clothes; on the basis of colors, with the traditional color system of black, gray, dark blue and dark brown, add neutral colors and warm colors to improve the overall brightness of clothing. Product design combines the essence of eastern and Western cultures. It integrates leisure design on the basis of traditional occupational wear frame, adds flexibility and comfortable performance, and tastes aloof.
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"Free men's wear" is suitable for men of urban occupation to wear on various occasions such as work, life, entertainment, gathering, etc., dressed in "free men's clothes", they enter office buildings, sit down offices, enter Starbucks, can also pub bars, can accompany children, go to parties, and meet clients or lovers.
"Free men's wear" provides a relaxed and comfortable dressing experience for urban professional men. It reflects the attitude and life style of mature men with a relaxed attitude, liberating their limbs and pursuing their freedom of mind. It is not a matter of publicity and pursuit of self demeanor, which brings unprecedented experience to men in the workplace.
It is understood that "DARLINGHORSE" (Dy House) is part of Jiangsu Cathay BMW Clothing Co., Ltd., located in Changshou City, Jiangsu, a famous clothing city in China. Its location is located in the Yangtze River Delta.
economic circle
The central location.
After years of grinding, the company has grown into a comprehensive clothing company integrating design, production and sales.
For a long time, the company mainly trades in clothing and foreign trade. In production, the company has 25000 square meters of modern workshop, domestic advanced production sewing equipment and more than 20 modern garment lines.
The annual production capacity is 2 million, with an annual output value of 170 million yuan.
The company has fully implemented the ERP management system in production and the integrated management system of ISO9001, ISO14001 and OHSASI18001 to meet the needs of domestic and international customers.
The company has the right of self import and export. It mainly produces all kinds of garments, such as middle and top grade windbreaker, jacket, casual wear, cold clothing, down garment, knitted sweater and so on. The company also has its own foreign trade company (Changshou City Hualong import and Export Co., Ltd.), directly cooperating with famous international companies, and has passed the factory accreditation and BSCI certification of famous companies such as "JCPENNEY", "COSTCO", "ZARA", "ORSAY", "TARGET", "EXPRESS" and "ESPRIT".
In recent years, Jiangsu Guotai BMW Clothing Co., Ltd. has begun to implement both domestic and foreign trade, and launched its own menswear brand "DARLINGHORSE", which has opened the curtain of full entry into the domestic market.
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