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Jimmy&Nbsp; Choo Brand Is A Whimper &Nbsp; The Takeover Trend Has Triggered Major Changes.

2011/11/17 9:45:00 14

Tamara Mellon created Jimmy Choo

brand

And molded it into a world-renowned one.

footwear

Brand, but the latest news is that Tamara Mellon and CEO Joshua Schulman will leave Jimmy Choo together.

Six months ago, the Jimmy Choo brand was just bought by Labelux Group group for $850000000.


Joshua Schulman has been the Jimmy Choo brand since 2007.

CEO

He said in an interview that this time to leave is the best choice. He said: "Jimmy Choo and Labelux are a good match. I believe that brands will continue to be popular. I am very satisfied with my achievements in the brand. We have developed Jimmy Choo from a small brand to a world-famous brand today, and the results are very good."


Tamara Mellon will leave Jimmy Choo at the end of the month, and Joshua Schulman will remain on the board until the end of the pition period.


The performance of Tamara Mellon and Joshua Schulman in the Jimmy Choo brand has also been well received by the industry.

Saks Fifth Avenue's business director Ron Frasch said: "Josh and Tamara are the best partners. Over the past two years, the sales of Jimmy Choo brands have doubled in our stores, and Joshua is familiar with the way of business."


The departure of Tamara Mellon is beyond everyone's expectation. Mellon has been the responsibility of the brand ambassador for 15 years since it founded the Jimmy Choo brand. She has advocated the brand concept worldwide, so that more people can understand the Jimmy Choo brand.

This year, she also conducted several Jimmy Choo activities in person. She interviewed in July, said: "no matter who bought the brand, I will always stay behind Jimmy Choo".


On Sunday, Labelux announced that the Jimmy Choo brand's net sales in 2010 were $150000000, and all kinds of products increased by two digits.


The current creative director, Sandra Choi and Simon Holloway, will remain in office, and the company plans to appoint a new CEO in a few weeks.

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