The Charm Of Small Towns: The Strong Rise Of Liling's Garment Industry

"My wife and I used to work in Puning and Shenzhen, and now they basically don't go out." Speaking of these, Liling Boat Bay Town, lower ridge Bay, He Senmao face. Overflow With a happy smile, "making money at home is quite comfortable, making less money than outside, and taking care of the family much more than before." At present, he has three families in the same clothing factory in boat Bay Town, he is responsible for ironing clothes, his wife and daughter in the next workshop sewing. A year, the family income of nearly one hundred thousand, the family built a new house. In boat Bay, there are many other families who work in towns like He Senmao.

Boat Bay is located in the South Gate of Liling. It enjoys the reputation of "the hometown of Chinese professional clothing". It has won the title of "Zhuzhou green market town", "Hunan township enterprises star town" and "Hunan clothing specialized township". There are 58 garment processing enterprises, 5 embroidery professional processing, more than 5000 employees, 400 million yuan of total industry, and sold to more than 20 provinces and cities nationwide, and greatly moved the development of local logistics, catering, entertainment and other related industries. It not only solved the rural surplus labor force, but also broadened the new path for local farmers to become rich. Great changes have taken place in the whole town. Small buildings are lined up and small cars are flying.

However, in 2004, the national dress rectification storm made Liling ship Bay garment industry once in a predicament. The industry itself also faced problems such as disorder competition and waste of resources. Under the guidance and support of the local government, the town has established the Liling textile and apparel industry chamber of Commerce, with 63 member units. The chamber of Commerce has actively guided the integration of industrial resources, strengthened cooperation between enterprises in receiving orders and nurturing the market, and implemented a new mode of school enterprise cooperation with the integration of production, teaching and research with the Provincial Institute of textile and clothing. Clothing industry Scale continues to grow.

In recent years, the town has emerged self-service clothing brands such as Shao Feng and Western Europe, with 18 registered trademarks, and gradually promoted its own brand creation and brand image. At present, the boat Bay has 1 well-known trademarks in China and 2 famous trademarks in Hunan. The flag guards of the Tiananmen are wearing the uniform produced by the boat Bay, and the new military uniform of Iraq is also affixed to the "ship bay". Garment industry has gradually become a characteristic industry and pillar industry of "one Township, one industry".

Yi Taizhong, vice president of Liling Federation of industry and Commerce and chairman of the trade association of the shipping industry, said, "we need more staff now." in recent years, with the vigorous development of the ship's clothing, especially the sign clothing, the local labor force is limited, and it is difficult for the foreign personnel to enter and stay. In this regard, the local Party committee and government have made clear plans, and are actively promoting the scale, clustering and branding of the garment industry to create a clothing industrial park and a clothing street. Taking Shao Feng clothing as the leader, we should support small businesses in terms of manpower, material resources and financial resources, further integrate the resources of the industry, enhance the overall competitiveness of the ship's clothing industry, and promote the production and development of the whole industry and realize the economy. benefit And maximize social benefits.