Demand For Hot Clothing In Japan After The Earthquake

After the earthquake, Japan began to implement electricity saving measures from the summer. chance A large number of energy saving technologies have been developed, and a large number of energy-saving technologies have been utilized more effectively. At present, Japan's rising electricity saving market is also. Heating up The demand for new functional fabrics in autumn and winter.

Besides warm keeping function, the development of functional underwear products in autumn and winter focuses on comfort, quality and high quality. added value 。 The products of autumn and winter this year have broken the traditional tradition, choosing exclusive spring and summer functions, natural materials and low energy consumption fabrics. With the diversification of fabric products, the application field of underwear fabric products is wider. Recently, underwear fabrics are gradually being used in the field of general clothing.

This autumn and winter, the new products of the major underwear manufacturers focus on the uniqueness of the products themselves. Wacoal's underwear brand SUGOI has changed its original base material ultrafine resin fiber to super long cotton fiber. The company takes cotton comfort as its demand point, with a view to stand out from the numerous synthetic fiber material underwear in the market, thereby gaining greater profits. market share 。

GUNZE is also upgrading and perfecting its brand HotMagic series. The company has made its fabric more soft and delicate by improving its microfiber fibers, thus ensuring greater market competitiveness.

In the autumn and winter of 2012, underwear fabrics in ~2013 paid more attention to the function of body odor. At present, the key words of quality and comfort appear frequently in the product proposal of the industry. The Asahi fiber, a copper amine fiber product (Ben Berg ammonium copper wire), mainly highlights the function of body odor. In fact, compared with the summer, the amount of sebum excreted in winter is more, and the winter clothes are heavier, so the body will produce heavier odor. Therefore, the company has lost no time to launch the improved cotton product, Berg copper ammonium wire DC, which has the function of removing odor. The new product developed by mixing the silk fiber and special polyester with moisture absorption and heating function has smooth and smooth feeling of long fibers. It is very suitable for underwear materials and is very popular in the market. {page_break}

Dongyang textile STC takes into account that after the earthquake, consumers need to find a sense of inner security from the visual warmth, so the company has recently developed a thin, light, warm underwear product and plans to launch a decent fabric in the next autumn and winter. Its winter underwear is made of cotton inner core and super fine resin fiber made of double special yarns. The underwear is bulky and can wrap a lot of air, so the thermal insulation effect is very good. The company's AirKotto is also its exclusive textile technology to create fluffy fabrics. In the future, the company will introduce traditional heavy cotton quilted fabrics for the middle-aged and elderly market, and will also take into account the needs of other age groups to develop new products with special functions.

CELLHEAT, introduced by Moririn, is a moisture absorbing and heating fabric made of dissolving fiber and superfine resin fiber. It has been well received by the market, and its sales volume has increased by 60%~70% over the same period last year. In the young casual, formal and mature women's wear series, the demand for underwear is mainly focused on matching bottoming shirts. In recent years, the company has been committed to developing underwear and outer knitted sweaters separately. However, with the blurring of underwear and jacket, the company has combined these two requirements, with comfort as the focus of development, making full use of the company's modal and Tencel fabrics, and developing products with more texture and fashion.

In recent years, fashion brand design has even appeared in underwear brand style. The clothing brand also pays more attention to the feeling and comfort of clothing in the selection of clothing materials. Therefore, there are more and more products between underwear and outer garments, and the competition of fabric products has become more complicated. Due to the demand for electricity saving Market orientation Functional fabrics quickly occupy the market. But critics say that too much pursuit of functional forms has become a morbid state. And Asahi Asahi said that the authenticity of its various functional fabric products will be tested by the market.