Chinese Fashion Design "Go Out" And Create "Create Brand"

Over the past few years, under the background of the development of the garment industry, designers of China's apparel [9.020.33% share research institute have become one of China's garment industry groups, and are facing the historical opportunities and challenges.

China's garment industry is from "China"

In the more than ten years since the rapid development of China's fashion industry, we clearly see that the professional connotation of fashion designers' basic knowledge, professional skills and moral standards has been enriched. "The acceleration of China's garment industry can be seen from the men's clothing in the international fashion week.

For a long time, the design of men's wear in China is not as good as foreign countries, but in recent years, men in Fashion Week

To some extent, this situation reflects the relative maturity of the industry.

However, as a professional fashion designer, the existing professional quality and understanding of its understanding do not seem to fully meet the needs of the market.

At present, China's garment industry is pforming from processing trade to brand management. In the international market, we are a leading country in the processing industry, but the brand has not yet reached the international level.

There are still gaps in China's marketing network, marketing tools, design, market convergence and international standards.

Objectively speaking, the survival environment of domestic fashion designers is not optimistic.

At the present stage, most domestic fashion designers have a certain gap compared with their counterparts abroad in terms of popular control, aesthetic standards, personal expression, market assurance and product innovation. They come from more and more competition from foreign counterparts, making it difficult for domestic designers who are not dominant to survive in the struggle to win jobs.

The designer of the China Fashion Designers Association, Wang Qing, has made an evaluation of the Chinese fashion designers' going out. It is the only way for us to go out to internationalize the Chinese brand, and it is very important for the internationalization of the brand.

In the course of learning and communication, Chinese design groups grow more confidently in the process of constantly coming out of the country.

The nation is also the world. Chinese designers use their talents to prove the world.

For the future development of Chinese fashion designers, the industry experts suggest that China should face the rapid development of China's apparel industry.

In addition, creating a design studio to provide personalized service is a good way out.

However, this kind of service has not yet formed a stable market atmosphere. Designers can make more attempts, such as winning the market of professional wear from the traditional processing factory, continuing to make advanced customization on the one hand, and participating in the design bidding of various industries in the various industries.

A competent designer must still create his own designer brand.

In the future, the ultimate result of fierce competition in the international market is necessarily that retailers monopolize the market, while retailers' brands need to purchase and merge designer brands to achieve monopoly.