&Nbsp After Taobao's Injury Incident, Clothing Vertical Electric Business Shows Explosive Force.

In October 10, 2011, the 2012 new rules of Taobao mall were officially released, and the announcement will be 2012 annual technology. Service charge From 6000 yuan to 3-6 yuan, and margin increased from 10 thousand to 10-15, the highest increase of 15 times.

In October 11th, more than 50 thousand netizens gathered in the YY voice, organized to Han Dou house, Ou Sha, seven grid, UNIQLO, etc. TaoBao The big sellers of the mall implemented the malicious protest attack of "making goods, giving bad reviews, and refusing to pay", in order to express the wrath of Taobao mall's arbitrarily modifying rules and ignoring the interests of small and medium-sized sellers. For a time, the order of Taobao mall was a mess, and it became Taobao. "Injured city" The industry even called it the "Taobao double ten incident".

Within a few days of this incident, Taobao's main products, clothing and footwear products, have been "job hopping" to find new marketing platforms. Not only Tencent, Shangdang, Dangdang, and other giant electric providers have taken a big move, but vertical e-commerce providers like buying vertical networks and buying group buying have also attracted the attention of hundreds of merchants. According to Peng Weijie, who bought the net, CEO recently bought the net and bought the group purchase just to discuss the promotion of cooperative business, which is 1 times more than that in the same period last quarter. In the past, the business development personnel of the website have expanded 2-3 cooperative businesses per person per day, and now each of them has more than 5 cooperative businesses, and obviously feel the pressure of operation. For this reason, they plan to recruit more business people, and also upgrade the web server to cope with the need for large scale commodity data expansion and traffic increase in the late stage.

1. There is no doubt about the terms of the overlord of Taobao mall.

As we all know, in September, there was already a grapevine in the Internet. The data on Taobao's new regulations in 2012 were basically the same as the current ones. But shortly after the so-called "rumor", Zhang Yong, President of Taobao mall, came up with "rumor", claiming that the news was not true, and Taobao 2012 had no intention of rising fees.

Unfortunately, in the twinkling of an eye in October 10th, the rumor was turned into reality. Such a backlash has angered all sellers. Unfortunately, after the attack on Taobao mall, the Taobao store once again announced the following contents:

"Two and a half months ago, we began to talk to businessmen and listen to their ideas, opinions and suggestions through various channels. In September, we also invited all kinds of businesses with different categories to do 2 face-to-face communication sessions. From the feedback point of view, most of the sellers' friends supported and approved the new rule. After all, this is a good thing for everyone and consumers.

A number of legal experts said, "Taobao mall is suspected of abusing its dominant market position and violating the anti-monopoly law. It needs to adjust the rules."

Two, consumers in the mall are really cold.

It seems that Ma Yun is wearing a magnificent speech and the tears of crocodiles, so that many ordinary people who do not know the rules of Taobao have much sympathy. In their view, it seems that the so-called "improving the quality inspection of the mall and protecting the interests of consumers" has a positive and necessary significance for the whole society. Unfortunately, this is far from the truth.

First of all, the threshold of 160 thousand yuan is not necessarily related to the morality, product and service quality of merchants. It is hard to disguise the real intention of insanity to absorb money by dividing money with money.

As today's big seller, Han Yi dreshe and so on, can they really guarantee a firm foothold in Taobao mall? As a result, many small and medium-sized sellers are shouting to collect evidence of fake and shoddy products from Han dresses and give them a loud slap.

Secondly, there is no essential difference between shops. From C stores to shopping malls, from small buyers to large sellers, it is a dynamic growth process without any strict boundaries. Therefore, Taobao can eliminate a number of products today, and it may not be eliminated tomorrow.

Without perfect rules and without reasonable supervision, and with the wanton terms of the Taobao platform, any seller, big or small, is weak, and the right to speak is a cloud to them. For more consumers, the price increase without authorization will inevitably lead to the appearance of wool on sheep, and its meaning is self-evident.

Three, independence can be free, and multi-channel development is a kingly way.

I believe that after this change, the real impact and biggest change should be the idea of Taobao sellers, whether they are small sellers or large sellers, or even consumers. The small sellers in the mall think they have the advantage of surpassing the C store, but they can't afford the huge sellers such as Han's clothes house and seven grid. But compared to them, how many shops are not small sellers?

Therefore, it is necessary to rely on Taobao, but never rely on Taobao. At present, more and more people of insight recognize the necessity of multi-channel development in the YY34158 channel against Taobao hegemony. If we want to win the right to speak, we can not hang on a tree. According to some small businesses, similar platforms like buying and buying nets and buying groups have already absorbed hundreds of clothing businesses in Zhejiang and Guangzhou. They are helpless to be pushed into other channels for development after being pushed into a corner by Taobao mall, B2C.

In addition to buying a similar network and buying group buying, it can provide businesses with more soil for survival, enhance the ability to resist risks and enhance the right to speak. Other Internet giants are bound to not let go of their opportunities. The super mall launched by Tencent is also willing to fight against Taobao mall. And for them, olive branches, small and medium-sized sellers, and even big sellers have to be considered carefully.