2011 China Textile Market Forum Held In Shanghai

On October 19, the "Tianhong · 2011 China Textile Market Forum" was held in Shanghai under the guidance of China Textile Industry Association and co sponsored by the Textile Industry Branch of China Council for the Promotion of International Trade, China Textile Information Center and Frankfurt Exhibition (Hong Kong) Co., Ltd.

With the theme of "looking for a new path to the market - the world and China", this forum takes the perspective of globalization, profound insight, professional analysis, and diversified forms of communication through theme speeches and dialogues angle This paper probes into the new mode of textile marketing channels, and strives to provide a new market path for textile enterprises in the current complex environment.

With the change of macroeconomic situation at home and abroad, the change of capital, raw materials and labor market is undoubtedly the key problem that the textile industry needs to face. At the same time, the downturn of the global economy and the appreciation of the RMB exchange rate make textile enterprises need to abandon the traditional mode of export; The increasingly stringent national policies on energy conservation and emission reduction have burdened textile enterprises with huge environmental protection costs; In the textile industry, some products are relatively overcapacity, brand awareness is not strong, and the added value of products is not high. All these factors require textile enterprises to actively seek upgrading and transformation, develop from pure processing and manufacturing industry to comprehensive service, and seize both ends of the "smile curve".

At the meeting, guests from inside and outside the Chinese textile industry agreed that, face With the complicated economic environment at home and abroad, China's textile industry should take a broad view, conform to the trend of the times, and find its own development path. At the same time, industry colleagues still need to learn from each other, share information, and actively explore new market space.

At the meeting, some speakers actively supported China spin Industry development support. Feng Qing, senior vice president of Lifeng Trade Services (Shanghai) Co., Ltd., a well-known global textile procurement enterprise, believes that the world textile and clothing industry has entered the era of "fast fish" eating "slow fish". Textile and clothing enterprises should constantly investigate the changes in the target market's taste and trend, instead of building a business behind closed doors and relying on one or two products to maintain their development. Yuan Yue, the chairman of Horizon Research Consulting Group, also suggested that Chinese textile enterprises should find ways to open up the clothing and home textile industries and seek the development of the whole industry chain, which is conducive to improving the competitiveness of enterprises; He also believes that there is an opportunity for China's textile and clothing industry to build a global e-commerce platform.

Du Yuzhou, President of China Textile Industry Association information Wang Liming, Director of the Consumer Products Industry Department of the Ministry of Chemistry, and more than 400 leaders, experts, entrepreneurs and media from global and Chinese government departments, industry associations, economics, management, financial institutions, securities companies, industry enterprises, colleges and universities attended the meeting.