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Aime Nave's Dress: The Way To Develop The Brand Store Mode

2011/9/9 10:18:00 77

Brand Store Development

Judging from the development of China's garment industry, Women's wear The rise of the market can be traced back more than 100 years ago, and the women's wear market has been continuously advancing. With the maturing of the women's wear market, people's requirements for women's clothing have changed from simple categories to more fashionable styles and more famous brands nowadays. In the face of picky consumers, more businesses are investing in this industry.


In various industries, the chain monopoly industry has been very mature, especially in the women's clothing industry. The chain monopoly mode is also a very mature mode in the world. On the basis of scale brand cooperation, we should maximize the cost reduction and bring the major brand products to the market. This mode has been strongly rewarded by the market, and brand stores have naturally become the first choice for smart parents. Aime Nave women's clothing has seized this opportunity to take the brand as the highlight and quality as the trump card, and will be the most effective brand store in the world. Development The introduction of the model into the women's clothing market has brought an unprecedented revolution to the Chinese women's clothing industry and has become a pioneer of the Chinese brand women's wear shop.


According to the current market situation of the woman, the new and bold marketing mode of the company has achieved initial success. The success has been attributed to the in-depth analysis of the women's clothing market.


For a long time, the concept of women's clothing is very shallow. China's national conditions determine the concept of women's dress. In fact, it is not just the field of women's clothing. The development of the garment industry in China has also undergone decades of rotation. When our country is in a period of transition from planned economy to market economy, people's requirements for clothing are only warm and decent. People in that era did not pay attention to the styles and colors of women's dresses. As a result, today's women's clothing market has become an almost impossible myth for people of that era.


In recent years, Chinese women's wear consumption With the growth of more than two figures, women's clothing has become one of the biggest growth points for the development of the garment industry. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of Chinese women's clothing market has shifted from the practicality of basic life to the pursuit of beautiful fashion.


It is against this background that Aime Nave's women's clothing is integrated into the women's clothing market with its own brand and the product mix of famous women's clothing brands both at home and abroad. With the absolute fine quality, fashionable avant-garde style and reasonable price, we have won the attention of the fashionable women. Nowadays, Aime Nave's dress is still expanding its scale and actively participating in the international market. international Famous brand cooperation. Rich varieties, well-known brands and fashionable styles make many consumers enjoy the services of internationally renowned brands. It is foreseeable that Aime Nave's insisting on the route of brand stores not only meets the needs of consumers for the brand of children's clothing, but also conforms to the price of mass consumption, and in addition to the broad market prospect, Aime Nave's brand store mode will definitely create a new round of business war in China's women's clothing market.

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