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Tao Short House: Baidu Can No Longer Play Like This.

2011/8/20 8:56:00 26

At present, there are some small business web games, in order to make more money, there are many dirty tricks.

Try what you have devised against others

"Under the cover of free, in fact, many services are expensive and expensive. Users spend more money than regular online games a month.

Another example is "selling sheep's head and selling dog meat": the window ads, which are bold but not related to the game itself, are distributed everywhere, attracting players who are "ignorant of the truth" to be hooked.

These Yin strokes are not very clever.

Elegance

It should not be emulated or adopted by famous enterprises. However, the recent Baidu promotion system disclosed by CCTV seems to be misleading and misleading.

The root of Baidu's foundation in the Internet world is Chinese.

Engine search

After the withdrawal of Google, the main competitor, it has taken up a near monopoly position.

It is a company that wants to make money. As a listed company, Baidu sees its profits more seriously, which is understandable. But the search engine itself has long been established as a popular network tool for free users to search for objective information.

The search results should not be distorted by commercial purposes, distorted by distorted Baidu and its business partners.

Otherwise, the search engine itself will gradually become an unreliable network tool because of its objectivity and neutrality.

However, Baidu has to sell such a distorted search result as a "special product" of its own price. Anyone and any company can get the result of Baidu search engine according to their own wishes.

Whether it's the older generation of products, the competitive bidding system, or the new generation of so-called "professional edition" - "phoenix nest" system, the ranking of search results is the only criterion to make it arbitrary and arbitrary.

The way to improve the ranking is whether we can get more money than our competitors, and the way to maintain the ranking level is to continue to throw money into Baidu's piggy bank.

If there is any change in the phoenix nest system than that in the older generation, it is only more money tricks, customers spend more money, and customers raise money more efficiently after they throw money.

Baidu money

More ruthless than ever.

Since the only criterion is money, even if it is a fake enterprise, a Trojan horse account, or even a "business" that has been invented by a large amount of money for a while, if it is enough money, it can also win a "champion" in search results and occupy the commanding height of information.

Unsuspecting users search for the necessary information through Baidu engines, but they can not avoid such a distorted search result. Even because "Li Kui" is on the side and "Li Gui" sits on the chair, they are cheated and lost. This is not a "trick".

According to CCTV survey, the so-called "consumption ceiling" setup of Phoenix Phoenix backstage system is nominal. Even if customers set up the "consumption ceiling", the actual operation will also exceed the standard because they can not stop in time, and the original keywords will also increase in the use process. "Ranking consumption estimation system" will overestimate the amount of money needed to compete for the first place.

The result is enough for the customers who originally intended to "spend a little money on clicks" to spend much more than the budget.

This is not a dirty trick of "selling sheep's head to sell dog meat".

Almost all of the search engine service providers that can do a certain scale will introduce paid services, which is originally caused by the nature of the enterprise. There is nothing wrong with it, but the objectivity of search engines and neutrality of search results can not and should not be loaded with a money grinding disk pushed by the devil, and it will go round and round under the command of money.

Just because money is at the helm, Baidu's practice for promoting fake websites and checking customers' qualifications is a natural way to do so.

From bidding ranking system to "

Phoenix Nest

The logic of "spending money to buy rank" has changed, and even intensified. It shows that Baidu does not know the side effects of doing so, but is pursuing the short-term money effect brought about by this "side effect".

In view of this, the parties concerned should clearly define the scope of search engine and scope of services from the perspective of laws and regulations. The legislation encourages Baidu and other similar enterprises to clearly distinguish the search engines of public network tools with the additional products of commercial service nature, and intensify the supervision and punishment of illegal information and false information release.

In this respect, we can not rely solely on the self purification function of the network.

As an enterprise, Baidu itself should also understand that the additional services such as phoenix nest system can still sell some money, relying on the basic function of Baidu search which seems to be unprofitable. If the additional services damage the performance and reputation of the basic functions, the basic function will be abandoned by netizens, and the design of Phoenix Nest will be perfect again.

Search engines are not "Web Games". They can no longer play like this.

(Note: author Tao Xiao Fang, Department of travel plus scholar)