Xia Guoxin: Domestic Clothing Prices Will Continue To Rise

A few days ago, Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, said that the price of some clothing brands in China is higher than that of foreign countries. brand There is a lot of controversy, but in fact, the price of domestic clothing is still lower than that of Eastern countries such as Japan and Korea, and the price of domestic clothing will rise in the future.

Now there's a voice, I think domestic. clothing The price is even higher than that of foreign countries. It may also be a brand factor. In that case, how do you view the price trend of domestic garment enterprises?

Xia Guoxin: this controversy is also relatively large. Last time I was in micro-blog, this issue, about my view, then caused different arguments, that is, the current price is completely abnormal, and will inevitably decline. Another view is that this price is normal, and it may increase. So in my opinion, I think the current price is normal.

Why? Of course, some people say that you say that the same brand is already more expensive than foreign countries. This is not normal, because the same thing if the price is a lot worse is not normal in itself, and it is not sustainable in the long run. Why is it expensive now? tariff For retailers, if they earn the same profits, they will add more taxes. There is also a problem that Chinese consumers have about brand recognition. They may not be a good brand in foreign countries. To China, one package may become a brand that everyone thinks is very good, instead, they will buy it at a high price. There are many differences in the price of the same brand. This is not normal. Of course, I said that different brands, including the current price of Chinese brands, are more expensive than foreign brands, but you have to look at what is more expensive. Many people compare the market with the US. In fact, the comparability is not completely comparable, because the culture of consumers is different. There are few very expensive brands in the United States. Most of them are cheaper, casual, casual brands, and basic things, which are good selling things for them. 比方说在欧洲就不一样，那价格还是很贵，同样在亚洲日本和韩国，中国的服装，中国本身自己服装品牌的价格，跟韩国或者是日本的比，我们也可能平均价位也只是他们的一半，长期来说整体价位还是有空间的，但是不是代表现在完全都是合理的，因为现在有一个不成熟的状态，两者都不成熟，一个是品牌不成熟，还有消费者不成熟，同样的东西，对质量的认知、对品牌自身定位的认知他也不清楚，所以变得有些贵不见得好，但是这个随着未来消费者越来越成熟，还有品牌商越来越成熟，他会不断地进行淘汰，但是这个时候就会越来越知道，什么是真正好的品牌，不是贵不贵的问题，而是说好不好的问题，这个时候会慢慢沉淀会都成熟起来，但是我相信整体的服装价位，整体的平均价位来说并不会下降，未来可能还会很高。