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Kasilon Opens The New Fashion Of Five Dragons Animation Marketing

2011/8/17 16:56:00 370

Cassilon Starts The Marketing Trend

Recently, the reporter learned from Cassilon (China) Co., Ltd. that since the spring and summer of this year“ Kingway Cassilon ”After the launch of the Five Little Dragons Jinjin, Weiwei, Kaka, Xixi and Longlong, the cartoon of the same name with the script of the five little dragons in Kasi will also be released next month. The relevant person in charge of Kasilon said that the animation design of the Five Dragons is the core link of Kasilon's brand promotion. Around this center, Kasilon will apply image building and product development to various fields such as animation industry development to open brand animation Marketing A new era.


 

 



   Around the Five Dragons Animation Marketing


It is understood that, Caslon The brand new cartoon image has changed from a nimble look to personalized action performance. The vivid image design fully demonstrates the positioning of the dragon element of the Kasilon brand.


"We integrate and set the cartoon characters from all aspects, such as color, attribute signs, facial expressions and movements, skill characteristics, character character, etc., to make the cartoon characters more distinctive and distinctive, rich in memory points; at the same time, we reset the cartoon characters by means of the five elements, to maximize the characteristics of cartoon characters, and better fit the application of Casiron brand image, products and enterprise cartoons." Ding Canyang, the chairman of Casilon brand, told reporters.


"In addition, the image promotion of Xiaobin, the performer of Xiaobin, including our brand image spokesperson Happiness at the Next Stop, will also show each other with Bruce Lee. The image we designed for Xiaobin is to wear armor, similar to the appearance of Bruce Lee people. Through the lively and lovely image of the spokesperson and its influence, the animation image of Bruce Lee will be more humanized." Ding Canyang said.


   Extend to animation industry


Faced with the maturity and rise of the domestic animation industry, Quanzhou's industrial capital began to actively seek docking. Many industry insiders said that Jinjiang enterprises have the advantages of complete industrial chain and perfect marketing channels, and the time is ripe to introduce cartoon images for marketing.


In the Jinjiang River basin, Kasilon is just one of the few children's shoes brands with independent animation image. Its Jinjin, Weiwei, Kaka, Xixi and Longlong animation images are full, and there are as many as five of them, which provides good follow-up animation marketing chance 。


With the help of the three-dimensional marketing model of animation and high-end animation production technology, Cassilon has made 3D animation with the cartoon image of the five dragons as the core, realizing the combination of production enterprises and animation creative enterprises. "Through the broadcast of cartoons, we will infiltrate and implant some information about the brand, especially some popular sayings, which are beneficial to consumers' memory and stimulate their resonance." Ding Canyang revealed that, next, Casiron will also develop educational adult toys, specifically establish a five dragons theme club, and create a Casiron animation kingdom.


 

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