Nanjing Asia Outdoor Goods Exhibition Network Sales Channels Become New Favorites

Recently, the Sixth Asian outdoor products exhibition opened in Nanjing.

The exhibition has brought together about 450 outdoor products brands, including outdoor tents, mountaineering backpacks, sleeping bags, clothing and other categories of traditional outdoor products exhibitors exhibitors, many suppliers of upstream products are also involved.

For the first time, many domestic manufacturers participate in the exhibition in the form of brand. Leisure outdoor has become the biggest trend of this exhibition. At the same time, e-commerce websites have become the focus of attention of brands.

As a weathervane of outdoor industry, this exhibition shows us the future China.

First of all, outdoor leisure has become the trend of the times.

In this exhibition of outdoor products, many professional brands highlight the design ideas of more fashionable and leisure, while pursuing professionality, they also focus on popularization, leisure and fashion.

At the same time, experts also pointed out that the current positioning of high-end, concept fashion, "outdoor sports" product providers will face enormous growth.

Second, domestic foundry manufacturers are gradually pforming into brand management.

Compared with the last exhibition, many new brands appeared in this exhibition.

It is reported that with the vigorous development of China's outdoor products market, the huge development space of outdoor products market has attracted many new brands to join.

Many domestic garment manufacturers, which rely on foreign famous brands for foundry, have gradually pformed and launched their own brands, such as white tiger.

Such a conversion, though not professionally compatible with the well-known foreign brands, has taken an obvious advantage in the middle and high-end market and in the outdoor leisure market.

The quality of international brand, the price of the public, the brand and products with high cost performance represent the current situation of the development of China's outdoor brand.

Third, the mass outdoor market will have a bright future.

According to the latest annual report on China outdoor products market 2010, the scale of China's outdoor products market has reached 6 billion 970 million yuan, and is becoming a new engine to stimulate consumption growth.

The outdoor products market consists of the core outdoor products market of professional brands (Pathfinder, Columbia, The North Face, OZARK, LOWA, Northland, etc.), sports brands with outdoor products (such as Nike, Adidas, Lining, Anta, etc.), fashion and leisure brands with outdoor products (Lotto, Jeep, SNOOPY, seven wolves, etc.), as well as Decathlon, WAL-MART, Carrefour, and so on.

The report has pointed out that the mass market will receive more attention in the future.

In this exhibition, the rise of domestic brands in the mass market just confirms this.

Fourth, e-commerce has become a new channel for outdoor sales.

All along, brand dealers, retailers and stores are the main channels for outdoor brand sales.

In the process of expanding channels, brands often restrict their development in the regional market because of their different scale, strength and product mix.

The development of e-commerce has provided more possibilities for it.