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Steady And Steady Improvement Of Product Quality Is The Key To Breaking The Current Situation Of Shoe Enterprises.

2011/7/28 10:29:00 45

Shoe Quality Market

When did July 28th news begin? market Has become an enterprise brand Tit for tat battlefields, the greater the number of occupancy, the greater the probability of survival, which depends entirely on the choice of market consumers. A wide variety of products meet the needs of market diversification and personalization. Besides consumers' willingness to take good care of themselves, brands need to be attractive enough to stimulate consumers' desire to buy.


If businessmen want to get favors, they can bring some benefits to the brand just by relying on the fancy words and exaggerated slogans of shopping guide, but considering the long-term development, they must have enough solid foundation to maintain them, and the quality of products is the magic weapon for enterprises to win. For shoe companies, product quality is the survival of the brand, especially in the era of cost advantage weakening, shoe companies can only improve their products in order to cultivate consumer loyalty, so as to protect consumers' vital interests and take responsibility for consumers.


Excellent production design team is the core of enterprise operation, and also the guarantee product. quality The key link. Shoe enterprises We should establish and disseminate the quality concept and transmit this conscientious and responsible attitude from top to bottom to every employee. Only when we truly realize the importance of quality can we carry it out to work. To grasp the quality of footwear products, footwear enterprises must start from the aspect of production design. From foot type research to styling design, from shoe material purchase to production process, all processes must strictly abide by the complete and meticulous product quality assurance, supervision and inspection system and system, which will be completed one by one according to standard operation steps, and incorporate product quality into the track of scientific management, and implement comprehensive product quality management to ensure that each pair of shoes can bring comfort, safety and healthy enjoyment to consumers.


For export oriented shoe enterprises, attention should also be paid to trade regulations in the export market. In recent years, many countries, including Europe and America, have made restrictions on the raw materials, adhesives and other harmful products of footwear products, which need to be highly regarded by shoe manufacturers. Although shoes occupy a great advantage in foreign markets, they often leave the impression of low quality and low price to consumers, which is not conducive to the development of the independent brand of China's footwear industry. Therefore, export oriented footwear enterprises should work hard on product quality, create high-quality products, and let the brand shine brilliantly in the international market with high-end image.


Shoes enterprises should take product quality as the primary task of development, instead of pursuing high speed expansion only. Such an enterprise can go farther and farther on the road of R & D and manufacturing.

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