Quality Gate Frequently Asks Clothing Companies' Moral Conscience.

From the attitude towards quality problems, we can see that entrepreneurs' "moral conscience" not long ago, Premier Wen Jiabao said, "entrepreneurs should flow."

"Survive by quality and develop by reputation" is hung on the wall by many enterprises as the purpose of an enterprise. In fact, in the face of "interests", "social responsibility" always appears somewhat powerless.

How to make entrepreneurs "moral blood"?

In many excellent enterprises in developed countries, there is a senior management position such as "corporate ethics officer", which is responsible for corporate social responsibility matters.

What about Chinese enterprises?

So far, it is not optimistic.

According to the survey report on the status quo of the development of China's corporate citizenship, 90% of the domestic enterprises still do not start to build corporate social responsibility.

99% of the enterprises in China do not have special departments responsible for corporate social responsibility.

The performance of corporate social responsibility consciousness in China is quite worrying.

If there is no mature management of corporate social responsibility, an enterprise is bound to lack the power of sustainable development and eventually abandoned by the public.

"Quality problem has been integrated into YISHION.

On one occasion, the product was on the way to the market, but because the test report came out, the index was not very ideal, they recalled all products, "we are responsible to consumers."

Guo Donglin said.

As an "economic man", it is understandable for entrepreneurs to pursue profits and pay attention to their rewards, but their behavior must abide by the minimum social morality.

At present, more and more enterprises begin to pay attention to in foreign countries.

The practice of tiger capital is similar to that of YISHION.

In the winter of 2008, the North was extremely cold, and all of the tiger's high quality corduroy pants were passed all quality checks and excellent products. But because of the cold weather in the north, the trousers became somewhat stiff. Some of the agents of the tiger and consumers of tiger brands reflected the problem to the tiger.

The company headquarters will make a decision immediately, so long as the consumers do not approve, whatever the reason, resolutely change, we must make the consumers satisfied.

For this reason, the trousers were returned unconditionally, and there were more than 30000.

"Although all of them are excellent products, they will cause certain losses to the company, but we can not affect customers' trust because of any problems."

Xu Xiaodong, deputy general manager of research and Development Department of tiger capital, said, "consumer trust is our minimum standard."

In fact, companies adhere to moral headlines, which may suffer a little loss in the short term, but in the long run, this is the best chance for enterprises to establish word of mouth.

Smart and farsighted business operators should put the "moral index" of enterprises as the first place, bear in mind their social responsibilities, and establish a moral first management policy.

We should start from the corporate culture, organize the whole enterprise to carry out the study of moral standard knowledge, mold the characteristic culture of the enterprise, and cast the ethical soul of the enterprise.

And some of the companies that started to flourish disappeared in a few years.

The reason for this is that they relaxed their demands for themselves. They only looked at the small profits in front of them, but lacked a long-term vision. They lost their customers over time.

Entrepreneurs represent both a person and an enterprise. The moral evaluation standard of an ordinary person is also applicable to entrepreneurs.

What is the basic moral bottom line for a person to maintain?

It should be "living, but also letting others live".

For entrepreneurs, morality does not exclude "egoism", but you can not benefit yourself by damaging others.

Otherwise, we must assume corresponding responsibilities.

In 2008, the European Union

In this regard, Du Yuzhou, President of the China clothing association, once criticized the children's clothing enterprises unkindly: "foreign children are children, Chinese children are not children?"

"An entrepreneur should have moral blood."

Although Wen Jiabao's remarks are mainly aimed at the food industry, it is also meaningful for the clothing industry.