SEO HYUN SEON (Xu Xianxian) Was Awarded The 2011 "Asia'S Ten Famous Fashion Designers".

In July 4, 2011, as the brand designer of the elegant women's clothing brand from PM, Espresso SEO HYUN SEON (Xu Xianxian) was recommended by the brand to participate in the Asian dress and apparel industry brand (China) public welfare selection, and was honored as the 2011 "Asia's ten famous designer".

Ms. Xu Xianxian from South Korea is good at creating the elegant and feminine style of women. This coincides with the fashion design, elegance, elegance and elegance of PM Espresso at 3:00.

The international design team led by Ms Xu successfully integrated the brand design into European fashion and Oriental romance, and achieved the charming and charming style of the brand, attracting many urban women who enjoy life.

In addition, it is even more affirmative that the PM Espresso brand at the same time was awarded the honorary title of "2011 best fashion brands in China's apparel industry" at the same time, which is another affirmation of the industry's brand of PM PM.

The joy and gratitude of winning the accident is beyond words.

Until the eve of the award, Ms. SEO HYUN SEON (Xu Xianxian), the brand design director of PM Espresso at 3:00, learned that he had won the prize. Before that, the brand just informed him to go to Hongkong to attend and observe the Hongkong fashion week. All of the surprises came very suddenly. SEO HYUN SEON (Xu Xianxian) said: "yuso CEO", Ms. Wang Tianmou first time personally told me that I was very happy and excited when I was awarded the prize.

I think all of this is due to my team. At 3:00 PM Espresso, the whole team is very energetic, happy to work together, very energetic every day! Every designer is very professional.

Of course, I would like to thank the organizers of this selection event for giving me such an honor.

Ms. SEO HYUN SEON (Xu Xianxian) told us that she has been the director of Espresso design since 2006.

She was very grateful to PM for Espresso at 3:00, and PM Espresso for her is a perfect platform for her.

The brand is highly respectful and encouraging to designers in design and encourages them to learn as much as possible. Brands often allow designers to conduct two-way life surveys in South Korea and China, buy world-class fashion information for designers, and subscribe to relevant journals.

This brand is more grateful to her for her personal declaration of the title. She thinks so far, PM Espresso is the best platform for her, and she believes that the road to grow with the brand will be long.

The style of designer is much sought after by the media.

As the elegant women's clothing brand from isso, Xu Xianxian, the brand design director of 3:00 PM Espresso, is good at creating a female elegant lady style, which coincides with the design style of fashion, elegance, elegance, elegance and so on, which is at 3:00 PM Espresso of SEO, PM.

Pure handcraft, accurate female curve outline, exquisite and ingenious details, the perfect use of European fashions in Asia, and even the external embodiment of brand aesthetic and romantic life, the unique design features of these designers, and the shock brought to the people by PM, Espresso, autumn, winter and new products released by designers at the fashion week of Shanghai, attracted the attention of media friends.

However, Ms Xu said with humble respect: I think as an outstanding design director or designer, the embodiment of design ability is part of this. It is not only the grasp of fashion, but also the assurance of market demand and brand positioning.

In addition, as a director, the control of design time and design cost is very appropriate, and it is also very important for the training of talents.

It is necessary to always understand that as a brand designer, you need to start with the needs of the brand.

Therefore, my efforts must be persistent. I hope to give you more opportunities in the best return of the clothing, 3:00 PM Espresso.

Love Chinese culture and penetrate into popular development

As a foreigner from South Korea, when asked about her impression of China, Ms Xu replied: I like the warm people and delicious food here, and of course, the distant culture and natural beauty. They are different from Korea and are also the source of my inspiration for the design of 3:00 PM Espresso.

I am very enjoy in the life between Korea and China, like the different cultures of the two countries.

In the face of the media's questions about the changes in China's fashionable women's clothing market, Ms. Xu said: "when I joined PM, Espresso was the director of design at 3:00 STREET Espresso, Chinese women's clothing was influenced by the European YOUNG CASUAL, but focused on the reality of YOUNG CASUAL MARKET or a little boring traditional dress.

But 4 and a half years later, China's economy is developing rapidly, and China's clothing has also developed rapidly. Shanghai Nanjing East Road, Julu Road, Huaihai Road and so on, have become the world's famous fashion street, and the brand style has also become rich, with advanced and sophisticated women's wear brand, and a more distinctive leisure brand.

This is the change of the Chinese women's wear market that I saw, and more and more middle and high-end brands in China are steadily improving.