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New Ideas For Chinese Trousers Industry In The Future

2011/7/15 14:28:00 43

Looking at the development of China's garment industry, the trousers industry has gone through three stages. The first stage is the typical seller's market centered on production; the second stage is the buyer's market centered on demand; the third stage takes the brand as the center, and the market competition form develops from oligopoly to more.

Where will the future direction of trousers become? Exactly when most of the pants brands are confused now, Wilson takes the lead in taking the global view of scientific brand as a guide and proposes to take the international profession.

garments covering the legs

As a pioneer of international professional trousers, weir Lang describes the new blueprint for trousers in the future.

First, weir Lang put forward the five stages of planning the Chinese trousers brand: the first stage is the single product operation stage, the enterprise makes the enterprise through the single product, the second stage is the brand operation stage, the brand is done through the specialized operation, the third stage is the diversification stage, through the integration industrialization, the fourth stage is the capitalization operation stage, through the capitalization operation, the fifth stage is the international operation stage, the international professional trousers are developed through the internationalization vision, and the internationalization operation stage is the highest operation level stage of the trousers development.

In order to achieve this ultimate goal, weir Lang, in the true sense, emancipating the mind and internationalized the national culture, stands in the international perspective to plan the future of trousers.

Two, weir Lang comprehensively expounded the international professional trousers business philosophy.

International professional trousers are the concept of brand development that fully utilizes the international economic development and industrial operation rules, uses scientific thinking mode and adopts the most advanced technical means to create and meet the needs of all mankind for trousers.

Starting from the global brand philosophy and Scientific Outlook on Development, the emancipation of the people's Liberation enterprise is restricted and guided.

National brand

The core concept of culture is to take the interests of the whole international as the foundation and integrate the world's best trousers brand culture as the guide, from the regional and national trousers culture to the global trousers culture; to comprehensively and comprehensively develop the sustainable development, and to solve the material culture and spiritual culture that the people of the world need for trousers.

Three, strategic deployment of weir Lang international professional trousers: make full use of the law of enterprise development, organize the group form, market internationalization, socialization of capital, expert of management, integrate industry upstream and downstream, accelerate

Transformation

We should improve the macro management system, create a specialized and large-scale trousers brand structure, take the global trousers Market as the starting point, establish the operation system of trousers brand operation internationalization, such as: global strategic planning system, international brand planning system, financial planning system, and whole ball talent planning system; from macroscopic and microscopic elaboration, such as enterprise mission, development strategy, governance structure, brand management, talent planning, enterprise culture and so on, establish quality, taste and character as the basic point, enhance the artistic creativity, scientific operation ability and cultural charm of trousers brand culture, and effectively assume the social responsibility of trousers internationalization.

In short, globalization is the inevitable trend of national enterprises going to the world. Enterprises must move towards internationalization before going global. The rise of international professional trousers means that China's trousers industry has taken a new development course.