Japan's Major Garment Enterprises Accelerate The Pace Of Entering The Chinese Market.

At present, Japan is big. clothing Enterprises once again accelerated their march into China. market Speed. Japan's ONWARD plans to increase the number of Chinese shops to 166 by the end of 2011, an increase of 9% compared to the same period last year, while the total sales volume of the company in 2011 in China and other Asian regions will reach 12 billion 500 million yen, up 13% over the same period last year. Japan WORLD has entered China since 1995, and the number of shops in China has increased to 169 in 2006. However, due to the different consumer preferences in various parts of China, the company's stores have now been reduced to 44. Nevertheless, the company says it will continue to increase its sales share from 2% to 10% in the future. Tokyo STYLE plans to increase the number of Asia based shops in China to 216 by 2012, an increase of 40% over the same period last year.

In fact, before and after 2000, many Japanese garment enterprises had actively entered China and opened a large number of shops, but their development was not smooth because the products failed to fully match the tastes of Chinese consumers. In this March, Japanese apparel companies plan to study the tastes of Chinese consumers and produce products that are suitable for the Chinese market.

With the decline of the birth rate in Japan and the aging of the population, the clothing market in Japan is becoming more and more saturated. Therefore, Japanese clothing enterprises can only seek development through expanding overseas markets, and China's fast growing clothing market is an important choice for Japanese enterprises to seek overseas development.