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LAOBOTOU Fashion For Men'S Fashion Again

2011/7/2 9:44:00 96

Following Zara, H&M and UNIQLO, in October last year, another "fast fashion" giant GAP opened two stores in Shanghai. So far, the four international fast fashion giants have gathered in Shanghai, which means that the industrial revolution of a "new classic, fast fashion" clothing market has quietly begun in China's clothing circulation channels.

In the past, operators of brand clothing shops often faced heavy problems such as heavy orders, high priced products, high pressure to return money, high demand for orders, and high inventory pressure.

And "

LAOBOTOU

"Brand" subverts the previous concept of joining the brand men's clothing, and rebuilds a business platform that is easy to operate and manage with the idea of "new classics, fast fashion".

If you spend the same amount of money, will you choose to wear dozens of clothes a year or wear a dress for a few years? In China, the former will be the majority. The consumer group in this market is thirst for fashion, but does not have the ability to consume high-end luxury brands frequently. The frequently updated fashion parity products can meet the needs of this group of people.

This is also a huge driving force for Italy LAOBOTOU fast fashion brand to target the Chinese market.

It is understood that as a LAOBOTOU brand Chinese market operator, Li Mei Si combines the current market situation of clothing with the experience of operating brand and market for more than ten years, and promotes the distribution system.

management model

No ordering, no need to pay, no inventory risk.

LAOBOTOU originates from Italy, which combines Florence's noble and modern clothing culture to China. Aiming at the consumer groups of all walks of life, it pioneered the new classic, fast fashion and serialization product positioning, and developed fashionable clothing products for all social strata, so that more people could enjoy LAOBOTOU products.

"New classic, fast fashion" is a civilian revolution in China's clothing market.

LAOBOTOU brand positioning in China's two or three tier cities, mainly to store.

Facing the 25-40 year old youth health, the pursuit of quality of life of urban youth and young people, help two or three line city franchisee, without worry about the rapid cut into the market.

According to Hu Wei, director of LAOBOTOU operations, the company has invested a lot of manpower and material resources in the research and development of products. The supply chain of products is made up of a large number of suppliers of domestic first-line brands. The application of the unique scrolling commodity development mode greatly shortens the development cycle of goods, so that every season products have the fashion front breath, and ensure that the stores have new products in the month, providing consumers with the first-line brand quality and the most appropriate style combination.

For franchisees, franchisees are only responsible for shops.

operation management

The rest are all undertaken by the headquarters, and the company's comprehensive distribution of goods gives the franchisee no trouble in ordering. The stock generated in the operation is borne by the company. The task of returning money is the actual sales refund of the store; the amount of investment is half of the original brand store; the product is not only reflected in the low retail price, but more importantly, when consumers purchase products, they do not have the original psychological price pressure, so that they can easily consume.

It is understood that Shishi

Li Mei Si clothing

Ltd., founded in 1991, has a fixed assets of nearly 100 million yuan and employs more than 2000 people. It is a modern garment enterprise integrating design, development, production and sales.