Why Is Zhejiang Taizhou Department Store Always Unable To Keep Customers?

In fact, every weekend or holiday, Shanghai, Hangzhou, Wenzhou and other large department stores can see the Taizhou J vehicles with the head of Taizhou, and even some Taizhou people go far away to Japan to sweep goods.

Taizhou

How much water a bucket can hold does not depend on the longest wooden plank, but on the shortest wooden plank.

This is the short board effect of the barrel in economics.

Taking inventory of the original ecology of Taizhou department stores may help us to clarify the "short board" in the growth of Taizhou department stores.

A is limited, big but not strong.

The scale of single store in modern Chinese department stores

Far from that, the highest daily sales volume of Hangzhou Yintai Department Wulin store exceeded 100 million yuan. Compared with the world trade store of Yintai department store in Wenzhou, in recent 5 years, the annual sales volume of Yintai department store in Wenzhou exceeded 1 billion yuan.

By contrast, several big companies in Taizhou department store are ashamed of their annual sales.

According to the official website information of various department stores, the business area of Taizhou department store has been expanded several times, but it is located in downtown area with a business area of 2.5 square meters. Compared with Jiaojiang, the sales area of Jiaojiang's department store reaches 30 thousand square meters, while the Zhongsheng department store in Luqiao is restricted by its narrow business space.

It is concluded that one of the current situation of Taizhou department store is limited in scale but not strong.

To expand Taizhou's department store industry, we must first consider the expansion of scale.

"With enough weight, we have the capital to fight against it."

"The light weight players will fight badly with the heavyweight players."

In fact, Yintai has come to the "city of war"! Taizhou Yintai department store has become a big worry for many Taizhou department stores.

From the design and distribution map of Yintai department store in Taizhou, the one or two and three phases will be integrated into one, and leisure, entertainment, catering and shopping will be integrated into a big Mac center.

A close combat fight is about to begin.

B brand limitations, high-end hard to enter

Taizhou department store industry started late, compared with the developed cities in Hangzhou and Wenzhou, the gap is not small.

A prominent problem is that the high-end brands of Taizhou department stores are limited and lack of international mainstream brands, which leads to the level of shopping malls.

Therefore, many buyers with purchasing power have gone far away to buy in other places.

There is no doubt that the Taizhou market is still in the three line and four line cities in the international line brand, which is directly related to the development environment of Taizhou.

Although compared with the other three or four line shopping malls, the development of Taizhou's department stores is not slow, but with the actual purchasing power shown by Taizhou people, it is far from satisfying the desire of Taizhou people for the consumption of first-line international brands.

The fierce competition in modern department stores is mainly focused on the competition of brand resources, the rational planning of commodity categories and the size of commercial volume. If the brand is more, the more refined and the more "unique", the greater the attraction of shopping malls to consumers will be.

In fact, some shopping malls in Taizhou have done a lot of work, but the effect is not obvious.

A shopping mall staff told reporters, "we have been constantly adjusting the brand, introducing some high-end brands."

In this sense, the defect of the brand directly restricts the development of the department store industry in Taizhou.

The road of brand introduction is very long, but it has to go.

C lacks matching, personality is not enough.

Miss Shao likes to go shopping, tired and likes to sit in the leisure area of the mall.

Sometimes she likes to go to the rink with her boyfriend and watch movies.

Miss Shao, who came back from Shanghai "shopping", repeatedly praised Shanghai Shopping Center for its meticulous and intimate service.

Miss Shao said: "when choosing goods, the waiters will always stand by smiling and occasionally give some suggestions.

Even if she did not buy it, she would say "thank you" softly.

After comparing miss Shanghai shopping malls with Taizhou shopping malls, Miss Shao has made a preliminary impression that the shopping malls in Taizhou are inadequate and can not provide one-stop, high quality services.

Hangzhou white-collar Miss Zhou will return to Taizhou to see her parents on long holidays.

She likes to go shopping, but she doesn't often go shopping in Taizhou. She said, "compared with Hangzhou and Shanghai, Taizhou department stores lack more than big brands and services.

In the layout design of shopping malls, there is a lack of aesthetic feeling and messy layout.

Miss Zhou said, for example, the shopping center's consultation desk is too remote, and the lighting is not enough.

In fact, some shopping malls in Taizhou are restricted by the business area, which directly leads to inadequate matching.

Therefore, the services provided by many shopping malls are still very simple.

Without external competition pressure, it may support a longer period of time.

However, in the near future, the Yintai shock wave aroused by Yintai stationed in Taizhou may profoundly change the department store industry in Taizhou.

We may as well wait and see.